Algeria AgencyCategory
Digital marketing articles
Advertising, search, measurement, budget and brand identity — what decides whether a customer finds you, then picks you.
Articles about acquisition: what a customer really costs, how to set an advertising budget, and why most campaigns are never measured.
The subject that recurs most is measurement, because it is the one that settles all the others. Without it, a discussion about targeting or message is a discussion about preferences.
Since August 2026 this archive also holds the branding and design articles — visual identity, trade mark registration, packaging, point-of-sale. It is the same problem from the other end: advertising brings someone who does not know you, and the identity decides what they find when they arrive.
You will not find a universal recipe or a magic number. What works depends on your margin and your sales cycle, and these articles mostly explain how to find your own figures.
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Content marketing: the one asset you keep
Everything else in this pillar is rented and stops with the invoice. A written page stays, provided it answers a question somebody genuinely asks.Four pages that have to stay true
An owned page goes on answering after the answer changed. How to write the four that matter, and the hour a quarter that keeps them true.Your Google listing: what anybody can change about you
Your business listing is a public record. Strangers can change its opening hours, answer questions on it, and add photographs to it.The arithmetic of a rating: why volume is the only lever
A one-star review is a catastrophe at twelve reviews and a footnote at two hundred. What that implies, and what to do instead of panicking.Advertising, social, content, reputation, conversion: five spends doing different jobs
Five very different services are sold under one name. The most useful spend is nearly always the smallest invoice.Who does the work: in-house, freelance or agency — and what each costs you in hours
The article beside this one says what to spend on. This one answers the question that comes first: by whom, and how many of your own hours it will take.Content creation: photography is not a talent, it is a process
One corner, one surface, four angles, always the same. What decides is not the photographer’s eye but the repetition.Feeding a page for a year without burning out
Almost nobody stops publishing because they cannot take a photograph. They stop because they have run out of things to say, and the calendar arrives anyway.A small business’s visual identity: what works and what decorates
A logo is not an identity. What is almost always missing is what happens the day after it is delivered.Your identity is applied by people you will never meet
The logo is delivered, and then it passes through twenty hands. What to give them so it comes out intact.Protecting your brand in Algeria: what registration does and does not do
Using a name for ten years does not make it yours. Registration does — and it is more accessible than people think.Somebody is using your name: what to do, in order
A page, a shop or a product carries your mark. What follows depends entirely on the first three decisions.What advertising budget to set — and how to know
There is no published rate card for Algeria. Here is what the available data actually lets you conclude.A live campaign: the moves of the first week
The budget is set and the money is going out. What to look at, what to change, and above all what not to touch yet.Print design: three millimetres decide the result
A print file is not an image. Bleed, safety margin and the proof explain nearly every run that comes back wrong.What you actually print, and what nobody ever read
Most businesses print too many different pieces and too few copies of the right ones. How to take the inventory, and what to stop.TikTok ads: attention is still cheap here, and it will not last
Followers distribute nothing here: every video is judged alone. A new account can beat an old one on its first try.A hundred thousand views, and your shop is in one commune
The distribution is national and your catchment is not. Here is what to do with the people who watch you and cannot come.Facebook ads: what they actually produce, and the hour that follows
Here a Facebook campaign produces messages, not orders. And the cost per message means nothing if nobody answers.Running a Facebook campaign: the structure, the wait, one change
Campaigns break mostly from being managed too much. How to structure one, how long to leave it alone, and what to change when you change something.Public relations: getting somebody else to say it
This whole pillar deals with what is already said about you. This page deals with the reverse: obtaining a third-party mention, and at what price.Being reachable: what happens when somebody finally wants to quote you
The useful work in press relations is not pitching, it is readiness. The file that has to exist, the five contacts, and the hour that decides.Online reputation: five places, and you watch one
What gets written about you is spread across five surfaces. Most businesses monitor one, and it is almost never the one that decides.The week of an incident: what to do hour by hour
An incident is handled in time, not by channel. The first hour, the holding line, the third day, and what actually changes afterwards.Signage and displays: at night, at a distance, with permission
A sign is judged at the distance and speed of whoever passes. And nothing goes up without the commune’s agreement, which is asked for before ordering.Having a sign installed: the quotation, the permit, the maintenance
The design is approved; what remains is three comparable quotations, a permit, and lighting that still works in two years.Video: a demonstration, not a film
A useful video answers a question you already receive. The rest — the music, the editing, the drone — costs a great deal and answers nothing.Filming without closing: shooting inside a business that is open
The equipment is not the problem. The problem is filming while you serve, with customers in shot and one pair of hands.UI/UX: an interface is judged on a task completed
Not on how it looks. Name the five things people come to do, watch five people do them, and fix what blocks them.Repairing an interface without rebuilding it: where to start
A redesign is the most expensive answer and rarely the right one. How to find the layer the fault is actually in, and fix it there.Landing page: the same sentence as the ad
The page’s first line has to repeat the ad’s promise word for word. It is the biggest leak and the cheapest one to repair.Your campaign pages: the ones still running without you
Nobody decides to have eleven campaign pages: they accumulate. How to find yours, retire the ones that now lie, and keep the addresses.A/B testing: what your traffic lets you conclude
The question is not which version wins, but whether you have the volume to know. Nearly always the answer is no — and there is better work available.A year of changes, no test: the log that makes them readable
Without the volume to test, the one thing that turns modifications into decisions is a dated register, kept at the moment of the change.Social content: a post is an announcement, not a document
What gets published in a feed disappears, including for you. The document has to exist elsewhere, at an address that belongs to you.Who holds the keys to your page
A business page is an asset, and most are held by the personal account of somebody who is no longer there.Copywriting: writing is not styling, it is ordering
Almost nothing that decides a commercial text is a matter of style. It is the order, the vocabulary, and what you are not entitled to claim.Reworking text you already have: three passes, not one
You have forty pages written over five years by six people. How to rework them without rewriting everything, by looking for one thing at a time.Branding: which decisions are irreversible, and in what order to take them
This pillar ends in objects made by somebody else. There is no undo, and that is what settles the order.Rebranding: what you already have, what has to change together, and what can wait
Almost nobody creates a brand — most inherit one assembled piece by piece. A rebrand is a replacement operation, not a design project.Comments and crisis: the first hour decides
Past a certain threshold the ordinary method becomes harmful. What matters then is one voice, one place, and three sentences written quickly.Ordinary comments: the routine that prevents the crisis
Nearly everything that looks like a crisis began as a comment nobody answered. Fifteen minutes a day, in a fixed order.Packaging: what reads at a metre
Packaging is judged at a metre, beside a competitor. Three things get through at that distance; everything else waits to be picked up.Having packaging made: from quotation to the first pallet
The artwork is finished; it still has to be produced. Quotations, plates, the proof, checking the pallet: the order of the steps, and what costs money to change too late.YouTube ads: the first five seconds are the product
This is the only platform where you are heard, and the only one where you buy time. The skip is not a failure, it is a deadline.The video that answers a question still earns in two years
The platform is also a search engine. It is the one surface in this pillar where work done once keeps working.Email marketing: three cases where it works here
A list of addresses is the only portable marketing asset. What remains is being in one of the three cases where this channel works in Algeria.A mailing list ages, and nobody sees it
A list does not degrade visibly: it grows while the share that actually receives shrinks. What to do each quarter.Google ads: does the intent exist, and in what quantity
This platform does not create demand, it answers a question already typed. Somebody still has to type it.What you are really paying for: the search terms report
You choose keywords; you are billed on real searches. The gap between the two is the whole job, and it is read once a week.Branding: a list of refusals, not a style guide
A brand is not what you display, it is what you refuse to do. The design executes afterwards; it does not decide on your behalf.A brand in service: what everybody has to be able to say
A brand decided in a meeting and a brand spoken on the telephone are two different objects. How to make the second one hold.Reputation on Facebook: nothing is filed, everything is in threads
There is no listing to correct here. What gets said about you lives in comment threads attached to posts that scroll away.Who really owns your page, and what happens the day you are locked out
A page is an asset almost nobody knows the holder of. The access inventory, the roles, and what is never recovered.Instagram ads: your grid is the landing page
Here people look at your profile before deciding. Nine posts settle it, and no budget repairs an empty grid.Which post to fund: the signal nobody looks at
The best advertising image already exists on your profile. How to find it, what funding does to it, and what not to produce.LinkedIn ads: you are not buying an audience, you are buying names
Here the public that could buy from you can be counted. And what can be counted can be contacted, usually without paying.Approaching twenty named businesses: the method without advertising
If you can name your possible customers, you should not be buying them. How to build the list, what to write, how many times to follow up, and when to stop.Analytics: five numbers, defined, every month
A useful report fits on one page and carries the same five numbers every month. The rest describes the agency’s activity, not yours.The day the measurement broke without saying so
Broken measurement does not look like an outage: it looks like a bad month. How to tell the difference, in ten minutes.Social media management: you are buying a cadence, not a result
It is the only service in the pillar billed by volume of output. Twelve posts a month is not a result, it is a quantity.Six months of posting, nothing: the diagnosis in order
Five possible causes, one that everybody tests first, and it is fourth by likelihood. The order is the method.Snapchat ads: who they serve, and who they do not
This article is a filter rather than an offer. For most Algerian businesses the honest answer here is no.Trialling Snapchat: the stopping rule is written before the first dinar
On a platform whose figures will settle nothing, the only honest method is to decide in advance what would make you stop.Conversion rate: the unit is the accepted order
In this market the event on the page is a message, not a purchase. The two biggest losses come afterwards, and neither one shows on the site.Why they do not buy, and how to find out
Almost every optimisation programme starts by changing things. The diagnosis costs a week and makes the rest useful.Local search: being found by someone two streets away
Local search converts into a visit faster than any other kind. It is also the one almost nobody works on.Your listing can be edited by strangers
Changed hours, duplicates, “permanently closed”: a business listing is a shared surface. The monthly check that holds it.Other networks: here, the complaint is a video
On these platforms what gets said about you is not text: it is a film, impossible to search by your name and far more convincing.The person who keeps coming back: when it stops being a crisis
An incident ends; somebody who returns every month does not. What changes, and why the crisis method becomes harmful.
Frequently asked questions
Do you give recommended budgets?
No universal amount, because none exists. We explain the method: start from the value of a customer and work back to the budget.
Do these articles cover every platform?
The ones about a specific platform say so in the title. The rest deal with principles that do not depend on the tool.
Why do you insist so much on measurement?
Because it is the only subject that makes all the others decidable. It is also the step most often skipped, including by agencies.
Why are the branding articles here?
Because Branding & Design moved under Digital Marketing in the menu, and the archives follow the menu. The articles did not change; their old address redirects to this one.
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