Algeria AgencyOnline advertising
LinkedIn advertising
The only channel that targets a job title and a sector rather than an interest — expensive per click, justified when a customer is worth a lot.
LinkedIn is the only platform where you can aim at a function, a company size and a sector. For a business-to-business sale that is decisive: reaching thirty technical directors at industrial companies beats reaching thirty thousand undifferentiated people.
The cost per click, on the other hand, is several times higher than on the other channels. The arithmetic is therefore different: the question is never "is this expensive?" but "what is a customer worth, and how many clicks does it take to get one?". Above a certain value the answer is obvious; below it, it is negative.
The platform’s Algerian audience is real but concentrated: managers at structured companies, the public and parapublic sector, subsidiaries of international groups, and a growing share of services. That is enough for many local B2B sales, and not at all for a consumer one.
We will tell you no when the arithmetic does not work. This is the channel where the gap between what is possible and what is profitable is widest, and where an accommodating recommendation costs the client the most.
What we usually find
- Your customers are companies, and your advertising reaches consumers.
- Your sales cycle takes months, and your campaigns are judged in two weeks.
- You need to speak to a specific role, not to an age band.
- Your competitors are visible to your prospects and you are not.
What changes
Targeting by role
Job title, sector and company size — which no other platform allows with this precision.
Qualified contacts
Less volume, but people who genuinely match what you sell.
An explicit calculation
Cost per contact is compared with what a customer is worth to you. If the arithmetic fails, we stop.
What you get
Professional targeting
Function, sector, company size and seniority, with the corresponding exclusions.
Native lead forms
Collecting the contact without leaving the platform, which raises completion markedly.
Content suited to the cycle
A concrete case study or a useful document converts better here than a direct commercial offer.
Visitor retargeting
People who viewed your pages are retargeted, at a cost far below cold acquisition.
Measured on customer value
Cost per contact is related to what a customer is worth, not compared with another channel’s cost per click.
A framed budget
Envelope and stopping criterion set before launch, because the click is expensive.
How we work
Check the arithmetic
What a customer is worth to you, and what conversion rate the channel needs to be profitable.
Define the target
Precise functions, sectors and company sizes, with exclusions. A broad target destroys the budget.
Prepare the content
What you offer in exchange for a contact: a case, a guide, a diagnosis. Not a brochure.
Controlled test
Limited budget, native forms, measurement of cost per qualified contact rather than per click.
A decision with numbers
Continue if the arithmetic works, stop otherwise. On this channel, indecision gets expensive fast.
Is this the right fit for you?
This is for you if
- You sell to companies, and a customer is worth several hundred thousand dinars or more.
- You know precisely which role decides the purchase.
- You accept a long cycle and low volume.
This is not for you if
- You sell to consumers. The cost per click bears no relation to your basket.
- Your typical customer is a local shop or a private individual.
- You want volume. This channel gives precision, not numbers.
What we commit to
The arithmetic comes first
We refuse to open this channel if the value of a customer does not justify it, and we show you the calculation.
Cost per qualified contact, not per click
A report leading on cost per click on LinkedIn hides the only question that matters.
A written stopping criterion
On a channel this expensive, a campaign with no defined failure condition becomes a spend nobody dares interrupt.
Does LinkedIn have an audience in Algeria?
The Algerian professional audience is real but concentrated: managers at structured companies, the public and parapublic sector, subsidiaries of international groups, and a growing share of services. To sell to those organisations the targeting is unmatched; to reach a neighbourhood business it is useless.
Profiles are often filled in loosely, which makes job-title targeting less reliable here than elsewhere. We compensate by combining sector, company size and seniority, and we prefer a narrow, verifiable target to a broad, theoretical one.
Finally, a good share of B2B relationships in Algeria run on referral and network. LinkedIn often serves here to be credible and recognised at the moment a referral names you, more than to generate cold enquiries — a real contribution, provided it is not measured with the wrong indicators.
Frequently asked questions
Why is it so expensive?
Because the targeting is precise and the inventory limited. The question is not the price of a click but the value of a customer: above a certain figure it is profitable; below it, never.
What is the minimum budget?
Markedly higher than on the other platforms to produce usable data. We would rather say so clearly than launch a test too small to conclude from.
Is job-title targeting reliable in Algeria?
Partly. Profiles are unevenly maintained, so we cross several criteria and verify the quality of the contacts obtained rather than trusting the declared targeting.
Do we need an active company page?
Yes. An ad pointing at an empty page destroys the credibility that is precisely what you are paying for on this channel.
What should we offer in exchange for a contact?
Something useful in itself: a concrete case, a diagnosis, a document that helps even without buying. A sales brochure does not convert here.
How long before judging?
Longer than elsewhere, because the sales cycle is long. We set what we will look at, and by when, before launching.
How to start
Tell us what a customer is worth to you, which role decides the purchase, and which sectors your current customers are in.
We come back with the arithmetic: how many contacts would be needed, at what cost, for the channel to pay — and a frank recommendation, including a negative one.
What we have written on this subject
LinkedIn ads: you are not buying an audience, you are buying names
Here the public that could buy from you can be counted. And what can be counted can be contacted, usually without paying.Approaching twenty named businesses: the method without advertising
If you can name your possible customers, you should not be buying them. How to build the list, what to write, how many times to follow up, and when to stop.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- The arithmetic comes first
- Cost per qualified contact, not per click
- A written stopping criterion