Algeria AgencyStarter retainer
Starter
To begin acquisition on one or two channels, properly, without spreading yourself thin — and to finally know what advertising returns.
Starter is the entry retainer. It exists to do one thing well rather than five things halfway: pick the channel where your customers actually are, set up a clean campaign there, and publish consistently on your social pages.
It is the right choice if you have never advertised online, or if you have advertised without ever knowing what it returned. The goal of the first three months is not maximum performance: it is to get reliable numbers on which to decide what comes next.
The constraint we impose on ourselves here is discipline. With a small budget it is tempting to be everywhere — Facebook, Instagram, TikTok, Google, a newsletter — and the usual result is a budget sliced too thin for any one slice to learn anything. One channel funded properly beats four funded symbolically, and that holds at every budget level.
By the end of the third month you should be able to answer three questions: what an enquiry costs, where the best ones come from, and what would happen if you doubled. If we cannot answer those three, the retainer has failed, however many posts went out.
What we usually find
- You have "boosted" posts before, without knowing what it produced.
- Your page posts when you have time, which is to say rarely.
- You answer messages from your personal phone, in the evening.
- You were told you needed to be on five networks, and you keep up with none of them.
- You have no way of knowing whether a customer came from an ad or from word of mouth.
What changes
A channel that works
One campaign installed, watched and corrected weekly, on the platform where your customers actually are.
A publishing rhythm that holds
A regular presence that no longer depends on your evening availability or your Sunday mood.
Numbers you can trust
Conversion tracking installed in the first month, without which any discussion of performance is a discussion of opinions.
A basis for deciding
After three months you know whether this channel deserves more budget, a second channel, or to be stopped.
Pricing
- 3 months49 000 DA / month
- 6 months44 100 DA / month−10%
Free at 6 months
- 12 months39 200 DA / month−20%
Free at 12 months
Three-month minimum commitment. Longer terms are discounted per month.
What is included
PPC
3 services
Content Marketing
1 service
Conversion Rate Optimisation (CRO)
1 service
How the account is run
1 service
- Access to the professional dashboard
What you get
Meta and Google advertising
Facebook, Instagram, Google search and your business profile. Where your customers already are, not where the fashion is.
Social media management
Regular posting and replies to messages. Consistency matters more than volume.
Conversion tracking
Installed in the first month. Without it, everything else is an opinion.
Monthly report
What was spent, what it returned, and what we are changing next month.
A monthly call
Thirty minutes with you, on the report. A document nobody discusses is a document nobody reads.
How we work
Audit and channel choice
We look at your numbers, your offer and your competition, then pick the channel and explain why that one.
Setup
Accounts created in your name, conversion tracking in place, the first campaign built and the publishing calendar agreed.
Learning
The first month collects data. We fix the obvious mistakes without changing strategy every week.
Correction
From the second month, decisions rest on your own numbers: audiences, messages, creative, times of day.
Decision
At the end of the quarter we tell you whether it needs more budget, another channel, or a move to Pro because the problem is elsewhere.
Is this the right fit for you?
This is for you if
- You are starting with online advertising, or restarting after a bad experience.
- You have a site or a page that already gives someone a reason to contact you.
- One well-run channel would be enough to fill your order book.
- You want to understand your numbers before increasing the spend.
This is not for you if
- Your site does not convert: sending paid traffic to it fills a bucket with a hole in it. Take Pro, or a website project before any ad budget.
- You are in a crowded, high-margin market where one or two channels will not be enough to stand out.
- You need development — a shop, a payment gateway, an application. That is Expert.
- You want to be on five platforms from month one. This is not that retainer, and frankly it is not a good idea.
Comparing the four offers
| Starter | Pro | Expert | Premier | |
|---|---|---|---|---|
| Facebook Ads | Included | Included | Included | Included |
| Instagram Ads | Included | Included | Included | Included |
| Google Ads | Included | Included | Included | Included |
| Local SEO & Google Business Profile | Included | Included | Included | Included |
| Analytics & Reporting | Included | Included | Included | Included |
| Access to the professional dashboard | Included | Included | Included | Included |
| TikTok Ads | Not included | Included | Included | Included |
| YouTube Ads | Not included | Included | Included | Included |
| WhatsApp Business | Not included | Included | Included | Included |
| SEO (Search Engine Optimization) | Not included | Included | Included | Included |
| Conversion Rate Optimisation (CRO) | Not included | Included | Included | Included |
| Social Media Management | Not included | Included | Included | Included |
| LinkedIn Ads | Not included | Not included | Included | Included |
| Snapchat Ads | Not included | Not included | Included | Included |
| E-Commerce Development | Not included | Not included | Included | Included |
| Content Creation | Not included | Not included | Included | Included |
| Content Marketing & Copywriting | Not included | Not included | Included | Included |
| Analytics guidance and priority support (chat, email, phone — business hours) | Not included | Not included | Included | Included |
| B2B Field Prospecting | Not included | Not included | Not included | Included |
| Bulk SMS | Not included | Not included | Not included | Included |
| X (Twitter) Ads | Not included | Not included | Not included | Included |
| Bing Ads | Not included | Not included | Not included | Included |
| Viber & Telegram Ads | Not included | Not included | Not included | Included |
| Email Marketing | Not included | Not included | Not included | Included |
| Online Reputation Management | Not included | Not included | Not included | Included |
| AI chatbots & virtual assistants | Not included | Not included | Not included | Included |
| AEO (AI engines) | Not included | Not included | Not included | Included |
| Dedicated senior account manager (one-to-one consulting, direct line) | Not included | Not included | Not included | Included |
Starter
- Facebook Ads
- Instagram Ads
- Google Ads
- Local SEO & Google Business Profile
- Analytics & Reporting
- Access to the professional dashboard
Pro
Expert
- LinkedIn Ads
- Snapchat Ads
- E-Commerce Development
- Content Creation
- Content Marketing & Copywriting
- Analytics guidance and priority support (chat, email, phone — business hours)
Premier
- B2B Field Prospecting
- Bulk SMS
- X (Twitter) Ads
- Bing Ads
- Viber & Telegram Ads
- Email Marketing
- Online Reputation Management
- AI chatbots & virtual assistants
- AEO (AI engines)
- Dedicated senior account manager (one-to-one consulting, direct line)
What we commit to
Accounts created in your name
The ad account is yours, with your administrator access. You keep the history, which is the most valuable thing you own after a year.
Measurement before spend
We do not launch a campaign before conversion tracking works. Spending without measuring is not a service we sell.
A rhythm stated, not promised
We agree a sustainable publishing cadence and keep to it, rather than advertising a number nobody honours by the third month.
The right to tell you no
If your advertising budget will not let us learn anything about your market, we say so before signing, not at the review.
Which channel to start on in Algeria
For the large majority of Algerian businesses the first channel is Facebook or Instagram, because that is where the audience is and because the cost of entry there is still reasonable. It is not an absolute rule: a service people actively search for — a repair, a lawyer, a spare part — works better on Google, where the demand already exists.
Paying the platforms is the first practical obstacle. It takes a card accepted in foreign currency, and not all of them are. We settle that during setup, with you, rather than discovering it on launch day.
Finally, most exchanges happen in messaging rather than through a form. An Algerian campaign that ignores Messenger or WhatsApp measures its results badly, because the real conversion happens in a conversation nobody counts. We count it.
Frequently asked questions
What does a six- or twelve-month commitment buy?
The monthly fee falls — 10% at six months, 20% at twelve — and, more to the point, the length unlocks deliverables that stay with you after we are gone: an e-commerce site and CIB / Edahabia payment integration at six months; at twelve, those plus complete branding, protection of your brand, IT support and a monthly audit. They are identical on all four packages, so choosing the length and choosing the level are two separate decisions.
What advertising budget should I plan on top?
It depends entirely on your sector and on what a customer is worth to you. We give you a realistic range after the free audit, before any commitment.
How many posts per month?
We set a sustainable rhythm together rather than advertising a number. A rhythm kept beats a rhythm promised, and a calendar abandoned in month two costs in credibility what it gained in promise.
Can I choose the platforms?
Yes, and we will tell you if we disagree. The choice is yours; the argued opinion is ours.
Who answers customer messages?
We handle first replies and recurring questions. Anything touching price, stock or a delivery commitment comes back to you — we do not make commercial promises on your behalf.
Do I need a website to start?
Not necessarily. Plenty of Algerian campaigns convert directly in messaging. A site becomes necessary when you want to be found by people who do not know you yet, or to own your customer data.
What happens after three months?
Either the channel is profitable and we discuss scaling it, or it is not and we tell you why — offer, price, website, or simply the wrong channel. Renewing with nothing changed is not an option we offer.
How to start
Ask for the free audit and tell us what you sell, to whom, and what you have already tried. If you have an existing ad account, read access is enough.
We come back with the channel we recommend, the reason for that choice, and the advertising budget below which starting would make no sense. Then you decide.
What we have written on this subject
A budget split four ways learns nothing
Being everywhere on a small budget buys impressions and produces no knowledge. Why one properly funded channel beats four funded symbolically.Your side of it: what has to be true at your end for this level to produce anything
At this level the outcome is decided at your end more than at ours. Advertising is half an act, and you hold the other half.Traffic is not the problem; the page is
Acquisition cost and conversion rate multiply. A point gained on the page is worth the same as an equivalent discount on the click, costs less, and does not stop when the invoice does.What advertising budget to set — and how to know
There is no published rate card for Algeria. Here is what the available data actually lets you conclude.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- Accounts created in your name
- Measurement before spend
- A rhythm stated, not promised