Lawyers & Accountants
You advise.
We make you
findable
without soliciting.
We make you findable at the exact moment somebody checks your name or tries to understand a procedure: your professional body’s directory, your business listing, explanatory pages, contact and a secure channel for documents. No soliciting: your rules forbid it, and the sanction would be yours.
No commitment. We reply within one working day, and we also tell you what we would refuse to do.
The terms
100%
Of the accounts and the register in your name
0
Files or clients named on a page we publish
100%
Of the text reread by you before publication
0 DA
Exit fee. You leave with everything.
These four figures are written into the contract. A 6-month minimum term on our digital marketing plans (Starter has none), then cancel any month with 30 days’ notice. In these two professions, promising an outcome would itself be a breach.
The problem
What we usually find
- You are recommended but not findable when somebody checks.
- Your areas of practice are stated nowhere.
- You are called about matters that are not yours.
- Your clients send you sensitive documents through ordinary messaging.
None of this needs an advertisement. It needs you to be exact where people check you and clear where people look for you: two things your rules permit without reservation.
Where we stand
Your professional framework comes before our proposal.
We have to start with the constraint: the professional rules of these trades regulate advertising and solicitation, and they vary by the body you belong to. We propose nothing before checking with you what your rules permit, and we do not look for ways around that framework.
That framework leaves open the most solid route anyway: information. A potential client seeks to understand a situation before seeking a professional — a procedure, a deadline, an obligation, a risk. The professional who explains clearly is the one who gets called, without any solicitation having taken place.
The second reality is confidentiality. Your files cannot serve as examples, and your clients cannot give testimonials. Proof therefore has to come from the quality of public reasoning, which is harder to produce but far harder to imitate.
The third is security: you hold data you are required to protect, and the website and messaging are part of that.
So our work is to make you findable on the real questions, produce explanation that demonstrates without ever standing in for advice, and secure the channels a client writes to you through.
Two professions, two professional bodies, two sets of rules. The work begins by establishing which one governs you.
The engine
The acquisition engine, in nine stages
The engine does not change from one trade to the next; what each stage is allowed to do does. Here stage 01 broadcasts no advertisement, stage 06 chases no prospect, and stage 07 collects no client review at all — professional secrecy closes that door for good.
Stage 00 — Measurement
Switchboard, messaging, form
Count what arrives, keeping nothing covered by secrecy.
How many enquiries a week, through which route, and how many genuinely fall inside your practice areas. This stage measures volumes and ignores content: no matter, no name and no document passes through a measurement tool.
You do
Nothing. Approve one access request.
We do
We install measurement that counts arrivals and does not record what they say.
You get
A dated starting point, and no privileged data sitting in a dashboard.
Stage 01 — Attention
Order’s register, listing, maps
Being found without soliciting anybody.
Client solicitation is closed to you, so this stage broadcasts nothing. It repairs the places people already look: your professional body’s directory, the business listing, and the three directories still publishing a number you stopped using.
You do
Nothing. Approve once the listing that will appear in your name.
We do
We correct every place that lists you, beginning with your professional body’s own.
You get
A name that checks out in thirty seconds, saying the same thing everywhere.
Stage 02 — Intent
Search, explanatory pages
Nobody searches for a practice. They search for a deadline, a duty, an appeal.
Demand arrives as a question: how long to challenge, which document to supply, what a late declaration costs. Whoever wrote the answer is the one called afterwards, and they solicited nobody to get there.
You do
Nothing. You reread each page before it appears; it is the one exception, and your professional rules require it.
We do
We write one page per question, strictly informative, never an opinion on a case.
You get
Text that demonstrates competence without citing a single file.
Stage 03 — The landing
Site, identity page
People arrive here to verify, almost never to discover.
Somebody gave them your name and it is now being checked. Three questions decide it: are you registered, do you handle this kind of matter, and how are you reached. Anything shown before those three answers makes the check fail, and the recommendation with it.
You do
Nothing. Send us your registration number once.
We do
We put registration, practice areas and contact above everything else.
You get
A recommendation confirmed instead of a doubt nothing afterwards lifts.
Stage 04 — Conversion
Form, protected channel
Making contact without attaching a document to ordinary email.
The danger here is not losing an enquiry but receiving one that says too much. A free-text field invites somebody to narrate their matter and sometimes to attach a deed, and that document becomes yours to protect. We build the opposite: enough to reach you, and a clear instruction about what is not sent this way.
You do
Nothing.
We do
We put the protected document channel in place before opening anything else.
You get
Usable enquiries, and no sensitive document arriving by a route that does not protect it.
Stage 05 — The reply
WhatsApp, messaging, site
Answer quickly on what commits nothing, hand over the rest.
An assistant handles the documents to gather, the hours, the address and how your fees are built. The moment a question becomes a case, it stops and passes it on. The boundary is written by you; we only hold it.
You do
Nothing. Approve once what it may say, then see the people it has directed to you.
We do
We write it from your list, and we close off every question that bears on a case.
You get
Messages handled in the evening, and no advice given by a machine.
Stage 06 — The follow-up
SMS, email
Remind about a deadline, never chase a prospect.
Commercial chasing is precisely what your rules close off. This one is administrative and goes only to your clients: a filing date approaching, a missing document, a hearing moved. It is triggered by a calendar, not by a contact list.
You do
Nothing.
We do
We schedule them with the strict minimum: a date, a neutral subject, your name.
You get
Fewer missed deadlines, and not one message that resembles solicitation.
Stage 07 — Reputation
Order’s register, listing, mentions
With no testimonial possible, reputation becomes a matter of accuracy.
Your clients cannot testify and you cannot invite them to. What remains is slower and far sturdier: appearing correctly everywhere, saying the same thing everywhere, and not letting a stale detail live under your name for two years.
You do
Nothing. Tell us about any page that lists you and that you did not create.
We do
We have them corrected or withdrawn, and we watch for what reappears.
You get
A consistent professional identity, built without asking for a single review.
Stage 08 — Proof
Explanatory pages, site
Proof here is public reasoning. There is no other kind.
No matter held up as an example, and no client anonymised “near enough”: approximate anonymisation stays identifiable, which makes it a breach rather than a precaution. What remains is the quality of what you explain in public — harder to produce, and far harder to imitate.
You do
Read one page a month. Make one decision.
We do
We write, we date, and we revisit whatever a reform has made wrong.
You get
A body of text that qualifies you, produced without going near professional secrecy.
What we do
What you get
Professional-rules check
What your professional rules permit, verified with you before any production.
Explicit practice areas
What you handle and what you do not. The most useful and least costly filter.
Explanatory content
Procedures, deadlines, obligations and documents required — information, never personalised advice.
Clear contact route
How to reach you, what to prepare, and what must not be sent through an ordinary channel.
Security and confidentiality
Site, forms and exchanges protected, because confidentiality is not an argument but an obligation.
Who arrives
Who is looking for you, and where they pass
Five arrivals, five first expenses. Not one of them begins with an advertisement, because not one of them can.
Who arrives
Somebody handed your name
First
Order’s register
Then
Identity page and practice areas
Why
The recommendation is confirmed or lost during the check, in under a minute.
Who arrives
A company just served with a notice
First
Page explaining the procedure
Then
Making contact
Why
It is trying to understand its deadline before looking for somebody to handle it.
Who arrives
Someone unsure which profession they need
First
Explanatory page
Then
Practice areas, refusals included
Why
That is what deflects the calls you would have declined after a wasted meeting.
Who arrives
A director changing firm at year end
First
Register, local search
Then
Practice areas and terms
Why
The window is short and seasonal: it turns on who is findable at that moment.
Who arrives
An Algerian abroad, a property or an estate
First
Search
Then
A page saying what is handled remotely
Why
They cannot call at the office, and almost nobody writes down what is possible without coming.
On the ground
How is a lawyer or an accountant chosen in Algeria?
Recommendation remains the first route, but it is almost always followed by an online check. An accurate presence — contact details, practice areas, registration — confirms what a relative said, and its absence plants a doubt nothing corrects.
Demand for information is enormous and badly served. Procedural deadlines, filing obligations, documents to assemble, consequences of a delay: these questions come up constantly and rarely find a clear answer, which leaves an entire space available.
Finally, exchanges happen through messaging, including documents that should not travel that way. Stating clearly which channel to use for what protects your client and protects you, and it belongs to communication as much as to security.
Getting started
How we work
Check the framework
With you and according to your professional body. This step decides everything that follows, and it comes first.
Write the practice areas
Precisely, including what you do not take. It is what qualifies the calls you receive.
Produce the information
On the questions actually being asked, staying strictly informative.
Secure the exchanges
A protected channel for documents, and a clear instruction on what does not go through messaging.
Track without identifying
Measure enquiries received without retaining anything covered by professional secrecy.
The result
What changes
Findable at the moment of verification
An accurate, complete presence confirms the recommendation, which is the stage where the decision is actually made.
Calls within your practice areas
Explicit areas turn away the matters you would have declined, which saves appointments.
A safe channel for documents
A protected transmission route, because you are held to an obligation ordinary messaging does not satisfy.
Who this is for
Is this the right fit for you?
We work well with
- You practise a regulated profession and know your communication rules.
- You accept an informative rather than promotional approach.
- You can review or approve published content.
We are the wrong choice if
- You want a direct solicitation campaign. Your rules do not permit it and we will not propose it.
- You want to publish matters you have handled. Confidentiality forbids it, and we will not look for a workaround phrasing.
- You cannot give any time to review. In these professions, unreviewed content is a risk.
Questions
Frequently asked questions
Are we allowed to communicate?
Within a framework set by your professional rules, which varies by body. We check it with you before any proposal.
Can we publish matters we have handled?
No. Professional secrecy forbids it, and approximate anonymisation remains identifiable. Competence is demonstrated another way.
What content should we produce then?
General information on procedures, deadlines and obligations. It demonstrates competence without ever standing in for advice.
Do we need a website?
It serves mainly the verification that follows a recommendation. That is a modest use, but a decisive one in these professions.
How do we secure exchanges?
A protected transmission channel and a clear instruction on what must not go through ordinary messaging.
Can we run paid advertising?
Depending on your rules, and sometimes only in a tightly bounded way. We propose nothing without checking, and we say so if the answer is no.
Let's talk
How to start
Tell us which professional body you belong to, your practice areas, and how your clients send you documents today.
We come back with what your framework permits, the information subjects to address first, and the secure channel to put in place.
- Your rules before our ideas
- Never a file as an example
- A protected channel for documents