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Premier retainer

Premier

The whole path, with a named lead and the IT infrastructure included. For businesses where an outage is a commercial problem.

Premier brings everything together: acquisition, development, and the IT infrastructure that holds it up. It is the retainer for businesses where a network outage or a dead mailbox is a commercial problem, not a technical one.

Its real difference is human: a named lead, reachable, who knows your account. Not a shared support queue where you re-explain your context every time. On the other retainers you talk to the team; on Premier you talk to someone.

The logic is simple. Past a certain size, problems stop arriving sorted by discipline. A campaign that has stopped converting may be a mail server putting your replies in spam; a slow shop may be saturated hosting. Splitting the work between suppliers guarantees that this kind of diagnosis never gets made by anybody.

It is also the retainer where the commitment becomes mutual. You give us full access to what runs your business, and we owe you an availability that goes beyond a ticket answered within 48 hours.

What we usually find

  • A network failure costs you a day of revenue, and nobody is accountable.
  • Your backups exist, but nobody has ever checked that they restore.
  • You call three different suppliers, and each explains that the problem lies with the other two.
  • Your business email arrives in your customers’ spam folder.
  • You do not know who holds the passwords to your server.

What changes

  • One number to call

    Advertising, website, network, mail, backups: a named lead who knows your account and does not send you elsewhere.

  • Diagnoses nobody else makes

    When acquisition and infrastructure are looked at by the same team, a technical cause behind a commercial problem eventually gets found.

  • Documented infrastructure

    Network diagram, hardware inventory, access list, restore procedure. Written, current, and yours.

  • Priority response

    Your requests go ahead of the other retainers, and we come out for blocking failures.

Pricing

Three-month minimum commitment. Longer terms are discounted per month.

What you get

  • Everything in Expert

    Acquisition, development, e-commerce and online payment.

  • IT consulting and support

    Network, workstations, backups, security. On site when it has to be.

  • Named lead

    One identified person who knows your account and whom you can call.

  • Priority response

    Your requests go first. That is the concrete return on the price.

  • Infrastructure documentation

    Network diagram, inventory, access and restore procedures, kept current and handed to you.

How we work

  1. Full survey

    Acquisition, product and infrastructure audited together, including the parts you would not have asked us to look at.

  2. Risk first

    Backups, access and single points of failure handled before any optimisation. Growth on a fragile base does not get kept.

  3. Naming the lead

    One named person, introduced, with direct contact details and a clear remit of what they decide without asking you.

  4. Steady state

    Acquisition and development move forward while infrastructure is maintained, with one monthly review covering all three.

  5. Quarterly review

    Once a quarter, a step back: what was delivered, what it produced, and what we should stop doing.

Is this the right fit for you?

This is for you if

  • You have several workstations, a network, and data you cannot afford to lose.
  • An interruption of service costs you money immediately.
  • You want a single point of contact rather than three suppliers passing responsibility between them.
  • You are willing to give us the access that makes that true.

This is not for you if

  • There are three of you, on laptops and online tools. Expert gives you the same thing on the part that matters.
  • You have no infrastructure to keep running: no server, no network, no shared hardware.
  • You want a contractual recovery-time guarantee. It can be discussed, but it is not included by default.
  • You only want managed IT, with no acquisition. Take IT support as a direct service instead.

Comparing the four offers

StarterProExpertPremier
Facebook AdsIncludedIncludedIncludedIncluded
Instagram AdsIncludedIncludedIncludedIncluded
Google AdsIncludedIncludedIncludedIncluded
Local SEO & Google Business ProfileIncludedIncludedIncludedIncluded
Analytics & ReportingIncludedIncludedIncludedIncluded
Access to the professional dashboardIncludedIncludedIncludedIncluded
TikTok AdsNot includedIncludedIncludedIncluded
YouTube AdsNot includedIncludedIncludedIncluded
WhatsApp BusinessNot includedIncludedIncludedIncluded
SEO (Search Engine Optimization)Not includedIncludedIncludedIncluded
Conversion Rate Optimisation (CRO)Not includedIncludedIncludedIncluded
Social Media ManagementNot includedIncludedIncludedIncluded
LinkedIn AdsNot includedNot includedIncludedIncluded
Snapchat AdsNot includedNot includedIncludedIncluded
E-Commerce DevelopmentNot includedNot includedIncludedIncluded
Content CreationNot includedNot includedIncludedIncluded
Content Marketing & CopywritingNot includedNot includedIncludedIncluded
Analytics guidance and priority support (chat, email, phone — business hours)Not includedNot includedIncludedIncluded
B2B Field ProspectingNot includedNot includedNot includedIncluded
Bulk SMSNot includedNot includedNot includedIncluded
X (Twitter) AdsNot includedNot includedNot includedIncluded
Bing AdsNot includedNot includedNot includedIncluded
Viber & Telegram AdsNot includedNot includedNot includedIncluded
Email MarketingNot includedNot includedNot includedIncluded
Online Reputation ManagementNot includedNot includedNot includedIncluded
AI chatbots & virtual assistantsNot includedNot includedNot includedIncluded
AEO (AI engines)Not includedNot includedNot includedIncluded
Dedicated senior account manager (one-to-one consulting, direct line)Not includedNot includedNot includedIncluded
  1. Starter

  2. Pro

  3. Expert

  4. Premier

What we commit to

  • A lead who does not change without a handover

    And never without telling you. An unannounced change would defeat the whole point of the retainer.

  • Backups are tested

    A restore is verified periodically. A backup never restored is an assumption, not a protection.

  • Hardware at cost

    Equipment purchases are billed at cost plus a margin stated up front, never buried in the retainer.

  • Every credential stays with you

    You hold the administrator credentials to your own infrastructure. We hold a copy, never exclusivity.

What "support" means in Algeria

The availability of a part or a replacement counts as much as the diagnosis. A failed server whose board has to be imported is out of action for weeks, which completely changes how redundancy and backups should be designed. We account for that at the moment of purchase, not at the moment of failure.

Line quality varies sharply from one area to another, and a second backup line is not a luxury for a business that stops when the connection does. We look at what actually exists at your address rather than what the catalogue advertises.

Finally, going on site remains unavoidable here: a good share of network and hardware failures cannot be resolved remotely. That is included in this retainer for Algiers and the neighbouring wilayas, and discussed case by case beyond them.

Frequently asked questions

What does a six- or twelve-month commitment buy?

The monthly fee falls — 10% at six months, 20% at twelve — and, more to the point, the length unlocks deliverables that stay with you after we are gone: an e-commerce site and CIB / Edahabia payment integration at six months; at twelve, those plus complete branding, protection of your brand, IT support and a monthly audit. They are identical on all four packages, so choosing the length and choosing the level are two separate decisions.

What does "priority response" mean?

Your requests are handled ahead of other retainers, and we come on site for blocking failures. It is not a contractual response-time guarantee; if you need one, say so and we will discuss it explicitly.

Does the named lead change?

Not without telling you and without a handover. An unannounced change would defeat the point of the retainer.

Is hardware included?

No. Equipment purchases are billed at cost plus a margin stated up front, never buried in the retainer.

Do you work everywhere in Algeria?

On-site visits are included in Algiers and the neighbouring wilayas. Beyond that we work remotely at no extra cost, and on site with travel charges stated before we set out.

Will you work with our in-house IT person?

Yes, and it is often the best arrangement. We simply ask that the split of responsibilities is written down, so that a failure does not become a discussion about who should have handled it.

Is there out-of-hours cover?

Not by default. It is a commitment contracted separately because it assumes a dedicated rota, and we would rather say so than let it be assumed.

How to start

The starting point is a joint audit: acquisition, product and infrastructure looked at together, on site for the network and hardware part.

You receive a written survey, a list of risks ranked by what they would cost if they happened, and the name of the person who would run your account. You decide after reading all of that.

What we have written on this subject

Let us talk about your project

A free audit, no commitment: we look at your online presence and tell you what is holding it back.

  • A lead who does not change without a handover
  • Backups are tested
  • Hardware at cost

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