Algeria AgencyBrand
Point-of-sale displays & signage
Shopfront signs, windows, display units and interior wayfinding — what a customer sees before entering, and what guides them once inside.
A shop speaks before you do. The sign says whether the place is open and serious, the window says what is sold there, and interior signage decides whether a visitor finds what they came for or leaves having given up.
These materials carry a constraint ordinary print does not: they live outdoors, or just behind glass. Sun bleaches, dust scratches, rain works its way through a badly welded edge. A sign picked from a catalogue survives two summers; a sign picked for the real exposure of the frontage survives ten years.
So we handle the material at the same time as the drawing: which substrate, which thickness, which lighting, which fixing, and who installs it. Most failures we see are not graphic mistakes but material or installation mistakes.
Finally, signage is not decoration: it answers questions in the order a visitor asks them. Where do I go in, where do I pay, where is the thing I came for, how do I leave. A set that ignores that order is handsome and useless.
What we usually find
- Your sign has been through one summer and the colours have turned.
- Customers ask where to pay, or walk in through the exit.
- Every promotion produces a different poster, made by a different person.
- Your window is full and nobody can make out what you sell.
What changes
A frontage readable from a distance
A name legible at the real distance and speed of people walking and driving past, by day and lit at night.
A route with no questions
Entrance, till, fitting room, exit: each decision is announced where a visitor makes it, not three metres too late.
Materials that last
Chosen for sun, dust and exposure — replaced because the offer changed, not because they aged.
What you get
Site survey
Reading distances, approach angles, lighting, frontage and fixing constraints, recorded on site before any drawing.
Sign and frontage
The sign itself, the choice of substrate and lighting method, and the technical pack an installer needs.
Window graphics
Glass treatment, reading heights, and the area that has to stay clear so the interior remains visible.
Interior wayfinding
Directional, informational and regulatory, drawn as one system rather than a series of separate panels.
Display units and posters
Shelf talkers, roll-ups, counter units: the formats you will reprint often, built to be reprinted.
Renewal kit
Templates for your promotions, at the right sizes, so your team can produce without starting from a blank page.
How we work
Go and look
We visit the shop, or ask for precise photographs when distance makes that impossible. The survey decides the rest.
Set the hierarchy
What a passer-by has to read first, what a visitor has to find unaided, what can wait. This is the part that makes the outcome.
Draw and specify
Drawing, choice of substrates and fixings, then a quote from a sign maker before anything is approved.
Install and check
We read the fabrication files, then check the installed result, by day and in the evening.
Is this the right fit for you?
This is for you if
- You receive customers in a physical place: shop, branch, practice, showroom.
- You are opening, moving or refitting, and everything is being decided at once.
- You print promotional material often and want to stop starting from scratch.
This is not for you if
- You only want the lowest price on a banner. A sign maker will serve you directly.
- You have no settled visual identity yet. Start there, or the frontage will be redone.
- The premises are not chosen yet. The survey governs almost every decision.
What we commit to
We survey on site
Or we tell you what we could not verify. A sign drawn from a photograph is an estimate, and it is stated as one.
Fabrication is quoted separately
We do not bury a margin on materials inside the design price. You see the cost of the material and the cost of the work.
Maintenance is stated up front
What gets cleaned, what gets replaced, what a lighting module will cost in three years. Said before the purchase, not after.
A shopfront in Algeria
Regulation requires Arabic on commercial signs; another language may accompany it. Setting both scripts from the start avoids the late addition that unbalances the panel, and above all avoids being made to comply after installation.
A sign also falls under municipal authorisation, and the rules vary from one commune to the next: projection, lighting, dimensions, use of public space. We tell you what to ask for before anything is fabricated, because a refused sign is a sign paid for twice.
Climate settles the rest. Southern sun and coastal salt air do not wear the same materials, and dust scratches matt and gloss surfaces alike. We choose for the real exposure of the frontage rather than from a catalogue.
Frequently asked questions
How long does a sign last?
Almost entirely down to substrate and exposure. Printed banner facing south turns within one to two years; back-lit cut letters last ten with minimal upkeep. We give you both prices and both lifespans.
Do you fabricate and install yourselves?
No. We design, we price it with sign makers we know, and we follow fabrication and installation. You pay the maker directly, which keeps comparison open to you.
Can the existing sign be kept?
Often yes, changing only the lighting or the face of the box. We look first at what can be kept: it is the cheapest part of the job and regularly enough on its own.
How tall should the lettering be?
A useful rule: roughly one centimetre of letter height per metre of reading distance, more where traffic is driving past. We measure the real distance rather than applying the rule blind.
What about several locations?
The work changes in nature: it needs a system that applies to different frontages, with rules and templates. Slower at the start and far cheaper by the third shop.
Can you produce our promotional posters?
We would rather hand over templates so your team produces them, and step in only for the big seasons. Display material that depends on us for every promotion is expensive and arrives late.
How to start
Send us photographs of the frontage and the interior, head-on and at an angle, by day and in the evening, with the width of the unit and the distance to the pavement.
We come back with what reads and what does not today, what we would keep as it is, and a separate estimate for design and for fabrication.
What we have written on this subject
Signage and displays: at night, at a distance, with permission
A sign is judged at the distance and speed of whoever passes. And nothing goes up without the commune’s agreement, which is asked for before ordering.Having a sign installed: the quotation, the permit, the maintenance
The design is approved; what remains is three comparable quotations, a permit, and lighting that still works in two years.Your identity is applied by people you will never meet
The logo is delivered, and then it passes through twenty hands. What to give them so it comes out intact.Rebranding: what you already have, what has to change together, and what can wait
Almost nobody creates a brand — most inherit one assembled piece by piece. A rebrand is a replacement operation, not a design project.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- We survey on site
- Fabrication is quoted separately
- Maintenance is stated up front