Algeria AgencySocial media
Video post creation
Short vertical video for your channels and campaigns — filmed simply, produced in batches, and built around the first few seconds.
Short video is currently the format that earns the most attention on every platform, and it is also the one that wears out fastest. A single video, however good, stops producing after a few weeks: batch production is not a luxury, it is the condition of using the format at all.
What decides the result is the opening. The first seconds determine whether the video is watched or scrolled past, and a video that saves its message for the end is a video most people never saw. So we write against the habit: the conclusion first.
Technical quality matters less than people think, with one exception: sound. An average picture with clear audio works; a beautiful picture with bad audio gets cut. That is the first trade-off we make, and it costs very little.
Finally, video produced for one network does not work as-is on another. We produce for the format and the context, not one file cropped three ways — which is visible immediately and costs performance.
What we usually find
- Your videos are horizontal and work on no network at all.
- Your message only arrives at the end, when nobody is still watching.
- The sound is inaudible as soon as there is noise around you.
- You produced one handsome video a year ago, and nothing since.
What changes
A format that holds attention
Vertical video produced for the platform, with the message in the opening seconds.
Continuous material
Batch production that avoids wear-out, because one video stops producing after a few weeks.
Usable in advertising
The same videos feed your paid campaigns, where short format buys the cheapest attention.
What you get
Vertical video
Shot for the format, not cropped from a horizontal file.
A worked opening
The first seconds written first, because that is what most people will see.
Careful sound
Microphone and recording treated as the priority: sound is the first cause of drop-off.
Burned-in subtitles
Because a large share of video is watched with the sound off.
Batch production
Several videos per session, which divides the unit cost and secures the rhythm.
Per-platform versions
Edits adapted to each network’s durations and habits rather than one shared file.
How we work
Choose the subjects
What demonstrates in seconds: a technique, a visible difference, a frequently asked question.
Write the openings
The first seconds of each video, written before anything else and approved before filming.
Film in batches
Several videos in one session, on your premises, to a shooting plan.
Edit and subtitle
Short edits, burned-in subtitles, per-platform versions.
Publish and observe
Staggered release, then repeating whatever genuinely held attention.
Is this the right fit for you?
This is for you if
- Your product or your craft can be shown in a few seconds.
- You already publish and want to move to the format that captures most.
- You accept regular production rather than one video.
This is not for you if
- You want a single corporate film. It will wear out before it has served.
- Your subject needs several minutes of explanation. That is a different format.
- Nobody in the business will appear on camera, and your activity cannot be filmed otherwise.
What we commit to
Sound before picture
We refuse to deliver a video with inaudible sound even if the picture is good. It is the first cause of drop-off.
Produced in batches, not singly
An isolated video is expensive and wears out fast. We propose sessions that produce several.
Footage and edits delivered
Everything is yours, including the offcuts, reusable later without us.
Short video in Algeria
Mobile data is counted, and a heavy video is abandoned before it loads. File weight is therefore a production criterion rather than an export setting: a video that takes three seconds to start has lost its advantage before its first frame.
The expected register is direct. A video that speaks like a corporate announcement is ignored; the same information from a person explaining something works. That is a constraint on tone, and it is easier to meet than the technical one.
Finally, language mixing is the norm in everyday speech, and a video that ignores it sounds artificial. We write in the language your customers actually use rather than in a correct register that sounds like nobody.
Frequently asked questions
Do we need professional equipment?
For picture, rarely: a recent phone is enough in most cases. For sound, yes — a decent microphone changes everything and costs little.
How many videos per session?
Several, and that is the point. A session producing one video costs the same trip for a tenth of the result.
Do we have to appear on camera?
It is often what works best, but it is not obligatory. Hands at work, the product in use and shots of the place carry a great deal.
How long should they be?
Short enough to be watched through, which varies with the subject. The real rule is elsewhere: the message has to land before anyone decides whether to continue.
Can these videos be used in advertising?
Yes, and it is better to plan for it before filming. A video intended to run as an ad is built slightly differently.
Are subtitles necessary?
Yes, almost always. A large share of video is watched with the sound off, and an unsubtitled video loses those viewers without any metric explaining why.
How to start
Tell us what you would want to show, and send us a video you already have, however imperfect.
We come back with a list of subjects filmable in one session, the openings we propose, and what to arrange for sound.
What we have written on this subject
Video: a demonstration, not a film
A useful video answers a question you already receive. The rest — the music, the editing, the drone — costs a great deal and answers nothing.Filming without closing: shooting inside a business that is open
The equipment is not the problem. The problem is filming while you serve, with customers in shot and one pair of hands.Content creation: photography is not a talent, it is a process
One corner, one surface, four angles, always the same. What decides is not the photographer’s eye but the repetition.TikTok ads: attention is still cheap here, and it will not last
Followers distribute nothing here: every video is judged alone. A new account can beat an old one on its first try.YouTube ads: the first five seconds are the product
This is the only platform where you are heard, and the only one where you buy time. The skip is not a failure, it is a deadline.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- Sound before picture
- Produced in batches, not singly
- Footage and edits delivered