Algeria AgencyFitness & Sport
You coach.
We bring
members
who stay.
We bring members to gyms, and start by checking they stay: month-three attendance before any budget, advertising kept to the neighbourhood, two waves prepared ahead, and photographs of the equipment as it is. A club that recruits faster than it keeps pays twice for the same person.
No commitment. We reply within one working day, and we also tell you what we would refuse to do.
The terms
100%
Of the accounts and the listing in your name
0
Photographs of a gym that is not yours
100%
Of women-only hours displayed where they exist
0 DA
Exit fee. You leave with everything.
These four figures are written into the contract. A 6-month minimum term on our digital marketing plans (Starter has none), then cancel any month with 30 days’ notice.
The problem
What we usually find
- You recruit every month and your member count does not rise.
- Your sign-ups concentrate into two periods and the rest of the year is empty.
- Your photographs date from the opening and the equipment has changed since.
- You do not know how many members are still there at month three.
Most clubs that call asking for "more sign-ups" have a retention problem. Raising the budget then means filling a leaking pool faster, and it costs more every month.
Where we stand
Your number is not the sign-up. It is the third month.
A gym does not live on its sign-ups but on its renewals. That is a complete economic difference: winning a member is expensive, and losing them after three months turns that spend into a loss. Most gyms that call us asking for "more sign-ups" actually have a retention problem.
So we start by looking at that number. How many members are still there at three months, at six? While it is low, raising the advertising budget means filling a leaking pool faster — and it costs more every month.
The second particularity is seasonality. The start of the school year and the run-up to summer concentrate the sign-ups, and the window is short. A campaign prepared before the wave produces markedly more than the same campaign launched during it, when competition is at its peak.
The third is visual proof. A gym is chosen on what can be seen in it: the state of the equipment, the cleanliness, the atmosphere, the coaches. Those are things that can be photographed and filmed, and they are precisely what most gyms do not show.
While it is low, we refuse to increase the spend.
The engine
The acquisition engine, in nine stages
Nine stages, and the first decides whether the other eight are worth anything. This trade lives on renewal, so everything starts with a retention figure — and if that figure is bad, the right answer is not to spend. The second feature is that your market is a walking radius, and the third is that access is not the same for everybody.
Stage 00 — Measurement
Entry system, register, till
How many members are still there at the third month?
It is the only question that decides what follows. A club that keeps few pays for its acquisition twice, and advertising accelerates the loss rather than offsetting it. The figure can be reconstructed from your entry badges or your register, with no new tool.
You do
Nothing. Approve one access request.
We do
We work out attendance at three and six months before discussing any spend.
You get
A clear answer to whether this is a spending problem or a repair job.
Stage 01 — Attention
Social, listing, map
A radius of a few streets, not a city.
Members come from a narrow perimeter, because a membership is consumed three times a week and the distance decides the third one. A city-wide campaign spends most of its budget on people who will never make that trip three times a week.
You do
Nothing. Let us photograph at a busy hour.
We do
We cut the area back to that perimeter and keep the budget inside it.
You get
The same money spent on people who can walk.
Stage 02 — Intent
Search, social, neighbourhood
Two waves a year, and preparation counts for more than the amount.
The school year and the weeks before summer concentrate the sign-ups. During the wave everybody advertises and the space costs the most it will all year; three weeks earlier it is empty and people are starting to think about it. The date decides, not the sum.
You do
Nothing. Tell us once who your floor is open to.
We do
We work the calendar back from the wave, and stop as soon as it breaks.
You get
Sign-ups taken before the competition buys the same audience.
Stage 03 — The landing
Site, listing, hours page
The question asked before coming: is there a place for me here?
This market is segmented by access. There are clubs that are entirely women-only, dedicated areas inside mixed clubs, and dedicated hours. A woman searching has to know which of the three you are before travelling, and almost no club writes it on the page she finds.
You do
Nothing. Send us your hours once.
We do
We write it at the top of the page rather than inside a presentation paragraph.
You get
Visits from people who knew what they were coming to find.
Stage 04 — Conversion
Form, WhatsApp, reception
The conversion is a trial session, never a membership bought online.
Nobody commits to twelve months on a photograph. The page has one purpose here, a first visit: a slot, a first name, a number. The membership is signed on site, after the person has seen the room — which is also the best protection against a renewal that never comes.
You do
Nothing.
We do
We put the trial forward and the membership behind it, not the other way round.
You get
People who sign after seeing, and who stay longer.
Stage 05 — The reply
WhatsApp, messaging, listing
Answer on access, hours and equipment. Never on a result.
The assistant gives the hours, the reserved slots, the equipment available, the price and the trial places. It promises no weight loss, no timescale and no programme: that is the ground on which this trade makes enemies, and it belongs to a coach who has met the person.
You do
Nothing. Run the trials it has booked in.
We do
We have it give hours, slots and price, and forbid it any training or medical advice.
You get
Answers at ten at night, with no machine prescribing anything.
Stage 06 — The follow-up
SMS, WhatsApp, entry system
Follow-up is for bringing people back, not for getting a signature.
A member who stopped coming in the sixth month did not cancel: they stopped. A message at the right moment — two weeks of absence, not six — brings back people the club had written off, and costs far less than replacing them.
You do
Nothing.
We do
We trigger on absence and send nothing at all to people who are attending.
You get
Returns before the habit breaks, which is when a membership dies.
Stage 07 — Reputation
Listing, social, reviews
A club is judged on what can be seen in it, and disappointment is public.
The state of the equipment, the cleanliness, the real crowding at peak hours. Showing the room as it is converts fewer visits and produces members who stay — which is precisely the figure at the top of this page. A flattering photograph buys a visit and loses a membership.
You do
Nothing.
We do
We publish the real crowding and replace photographs when equipment changes.
You get
Expectations that survive the first session.
Stage 08 — Proof
Site, rules, reception
Proof is the hours and the rules, written down.
What the membership covers and what it does not, the terms for suspending, what happens if somebody is away for a month. Those answers are missing almost everywhere and they are exactly what is asked before signing for twelve months — and what triggers a furious review when they are discovered afterwards.
You do
Read one page a month. Make one decision.
We do
We draft them without jargon and place them above the button.
You get
Fewer disputes in the second month, which are the ones that get retold.
What we do
What you get
Retention measurement
How many members remain at three and six months, which decides whether advertising pays at all.
Seasonal campaigns
Concentrated on the real windows, prepared before rather than launched during.
Regular video content
Sessions, coaches and spaces filmed in batches, because that is what somebody hesitating actually watches.
Honest visual proof
The equipment as it is. A flattered gym produces a disappointed visit and a negative review.
Reactivating former members
Often the cheapest channel: people who already know you and left for a fixable reason.
Who arrives
Who is looking for you, and where they pass
Five arrivals. Two of them are already members, and they are the cheapest on the list.
Who arrives
A woman looking for a gym where she will be comfortable
First
The page stating access and hours
Then
Trial session
Why
She needs to know before travelling, and almost nobody writes it down.
Who arrives
Somebody deciding three weeks before summer
First
Local search, listing
Then
Trial
Why
They are looking before the wave, while the advertising is still cheap.
Who arrives
A member who has not come for a fortnight
First
A message that sells nothing
Then
Back in a session
Why
At six weeks they have stopped; at a fortnight they have only missed twice.
Who arrives
A member whose subscription is ending
First
Renewal reminder
Then
Renewal
Why
It is the figure the club lives on, and it turns on a message rather than an offer.
Who arrives
Somebody comparing the equipment in two clubs
First
Real photographs, at peak hours
Then
Visit
Why
They are looking for the crowding and the state of the machines, not a catalogue mood.
On the ground
What decides a gym sign-up in Algeria?
Proximity dominates everything. Members come from a narrow radius, often a single neighbourhood, and a campaign run across the city spends most of its budget on people who will never make the journey. Narrowing the area is the first correction and often the most profitable.
Seasonality is pronounced and predictable: the start of the school year and the weeks before summer. Those two windows concentrate a large share of the year’s sign-ups, and preparation matters more than the amount spent during them.
Finally, a gym is judged on what can be seen in it, and disappointment is immediate and public. Showing the real equipment, the busy hours and the spaces as they are converts fewer visits but produces members who stay — which is precisely the number that matters.
Getting started
How we work
Look at retention
The rate at three and six months. If it is low, we will tell you to fix it before raising the budget.
Set the waves
The two sign-up windows in the year, with preparation starting well ahead.
Produce the material
One filming session covering several weeks of posting and serving in advertising too.
Advertise locally
On the area your members actually come from, which is almost always narrower than assumed.
Reactivate what exists
A campaign to former members before looking for new ones, because it costs a great deal less.
The result
What changes
Retention looked at before acquisition
A member kept six months is worth several sign-ups. We start with the number that decides profitability.
The waves prepared
Campaigns ready before the September and pre-summer windows, where most sign-ups concentrate.
A gym you see before arriving
Equipment, spaces and coaches shown honestly, which removes the visit that disappoints.
Who this is for
Is this the right fit for you?
We work well with
- You sell subscriptions and know, or want to know, your retention rate.
- You can let your spaces and sessions be filmed.
- You have capacity to absorb sign-ups during peaks.
We are the wrong choice if
- Your three-month retention is very low. Advertising will amplify the loss and we will say so.
- You do not want to show the gym as it is. The gap will be paid for in reviews.
- You are already at capacity. The budget would do more keeping current members.
Questions
Frequently asked questions
How do we increase sign-ups?
Often by stopping the losses. If your three-month retention is low, every new sign-up is expensive and disappears; we look at that number before proposing a budget.
Do we need advertising all year?
No. Concentrate on the two windows, and use the rest of the year to produce content and work on retention.
What radius should we target?
Narrower than you think. Look at where your current members come from: it is almost always a neighbourhood, not a city.
Should we show the coaches?
Yes, it is often what decides. An identifiable person reassures more than a photograph of equipment, and gets recognised in the street.
What about former members?
Contact them again, asking why they left. It is the cheapest and most instructive channel, and almost nobody does it.
Do reviews matter?
A great deal, because they talk about cleanliness, crowding and equipment — exactly what a photograph does not show. Answering them matters as much as getting them.
Let's talk
How to start
Tell us how many members you have, how many join each month, and how many are still there at month three.
We come back with what retention actually costs you, and if it is healthy, with the calendar for the two waves and the area to target.
- Retention before budget
- No flattered images
- Former members before new ones