Algeria AgencyDirect marketing
B2B field prospecting
Calling on businesses with no site and no page — the most expensive channel in time, and sometimes the only one that works.
A substantial part of the Algerian economy is reachable through no online channel at all. Workshops, wholesalers, haulage firms, professional practices and production units operate with no site, no followed page and no usable presence — and buy nonetheless, regularly and in significant amounts.
For those businesses the visit remains the channel that works. It carries a cost nobody should underestimate: it is a qualified person’s time, and it does not fall with volume the way an advertisement’s cost does. It is therefore justified only where a customer is worth enough.
What separates prospecting that produces from prospecting that exhausts is not the number of doors. It is the list: who exactly, in which area, with which contact and on what pretext. A well-prepared day is worth a week of undifferentiated calling, and costs less.
We frame it as a measurable operation rather than an effort. Areas, a named list, a reason to call, something left behind, a report per visit, and a figure at the end: how many meetings won, at what cost per meeting. Without that figure, field prospecting becomes a spend nobody dares to stop.
What we usually find
- Your potential customers have no site and no page, and no advertising reaches them.
- Your sales people go out without a list and come back without a report.
- You do not know what one won meeting costs you.
- Your competitors are calling on your prospects while you send emails.
What changes
A named list before anyone goes out
Identified businesses, area by area, with the intended contact and the reason for calling.
A known cost per meeting
Time spent against meetings won, which makes the channel comparable with every other one.
A file that stays
Every visit enriches your base: the contact, what they really do, the need expressed, when to call back.
What you get
Building the target list
Sector, size and location, crossed with the relevant activity zones and wholesale markets.
Division by area
Geographically coherent rounds, because travel is the first line of the cost.
A prepared reason to call
A specific reason for turning up, not a generic introduction that invites no reply.
Something left behind
A short document that outlives the visit and lets somebody recall who you were a week later.
A report per visit
Who was met, what they actually do, the need, the agreed next step. An unrecorded visit did not happen.
Organised follow-up
Every visit ends with a callback date, failing which half the work is thrown away.
How we work
Define the target
What kind of business, in which area, and why they would need what you sell.
Build the list
Businesses identified by name and, where possible, the person who actually decides.
Trial round
One area, one day, one reason. We measure the useful contact rate before committing further.
Decide on the figures
Cost per meeting won against the value of a customer. We extend, adjust, or stop.
Is this the right fit for you?
This is for you if
- You sell to businesses and a customer is worth several hundred thousand dinars.
- Your prospects are geographically concentrated, in an activity zone or a wholesale market.
- Your offer is better understood by being shown than by being written down.
This is not for you if
- You sell to the general public. The cost of a visit bears no relation to a consumer basket.
- Your prospects are scattered across the country. Travel will eat the budget.
- You want volume quickly. This is the slowest channel available to you.
What we commit to
A list before the first door
We do not go out without a named list. Calling at random is expensive and teaches you nothing.
Every visit is recorded
You get the full account, refusals and their reasons included — that is the most useful part of it.
The file belongs to you
Contacts, reports and history stay with you, exportable, with no condition attached to leaving.
Why the field still works here
Business-to-business selling in Algeria rests heavily on direct relationships and referral. An unknown supplier who writes rarely gets a reply; the same supplier who turns up, leaves a document and comes back gets a meeting. That is not a matter of manners, it is how trust is built in this market.
Geography helps. Activity zones, industrial zones and wholesale markets concentrate dozens of comparable businesses within a few streets, which makes a round dense and therefore economically defensible. It is the exact opposite of scattered prospecting, which spends on travel what it should be spending on conversations.
The constraint is time, and it deserves to be faced squarely. A useful visit cannot be delegated to somebody who does not know the offer, and a qualified person manages a handful of serious calls a day at best. Below a certain customer value the arithmetic never comes out — and we say so beforehand, not after three weeks of rounds.
Frequently asked questions
How many visits can be made in a day?
Far fewer than people assume, if the visits are serious. Between travel, waiting and the conversation itself, a handful of useful meetings a day is a good rate. The high numbers occasionally quoted describe handing out leaflets, which is neither the same work nor the same result.
Do we need an appointment before calling?
Not always, and often the reverse: for many small operations the visit is what wins the appointment. For more structured businesses, making contact first avoids a wasted journey. The list is what tells you which of the two applies.
Do your teams represent our company?
We prepare the list, the reason to call, the leave-behind and the follow-up, and we brief whoever goes. Who actually turns up — your own sales people or a dedicated team — is decided with you, because it depends on how technical the offer is and on what your customers expect.
How do you measure a channel this manual?
By cost per meeting won, then by cost per signed customer. Both are calculated exactly as they are on an advertising channel, except that the cost is time rather than media budget. That is what lets a day in the field be compared honestly with a week of advertising.
What do we do with businesses that say no?
We record them with the reason, and it is often the most useful intelligence of the round: “under contract until March” is not a refusal, it is a callback date. A well-kept file of refusals is worth more the following year than a list of fresh contacts.
Is unsolicited prospecting regulated?
Turning up at business premises is not personal-data prospecting. What is regulated is what you keep afterwards: details collected enter your file and fall under Law 18-07, with the same obligations of purpose and removal as any other list.
How to start
We begin with the list and one area: exactly who you want to meet, and where those businesses are concentrated.
A trial round gives the real cost per meeting — and it is that figure, not an intuition, that decides what happens next.
What we have written on this subject
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- A list before the first door
- Every visit is recorded
- The file belongs to you