Algeria AgencySector
Retail & e-commerce
A trade where logistics decides the margin, cash on delivery sets the rules, and traffic is worth nothing without stock.
Online retail in Algeria is almost never decided on technology. It is decided on three numbers: the real delivery cost per wilaya, the refusal rate on arrival, and the cost of acquiring a customer. A shop that ignores the first two displays revenue it does not collect.
Cash on delivery is the dominant reality, and it changes everything. It implies a refusal rate, a return cost, and a telephone confirmation before dispatch that absorbs time. A campaign judged on orders placed rather than orders delivered and paid for is lying about its profitability.
The third point is stock. Sending traffic to unavailable products produces cancelled orders, disappointed customers and negative reviews — three costs against a budget already spent. Availability is therefore an advertising constraint as much as a logistical one.
So our work is to surface those numbers before spending, correct the checkout, and only push what you can genuinely deliver.
What we usually find
- Your delivery charges are the same everywhere and you lose on distant wilayas.
- A third of your orders are refused on delivery and nobody counts it.
- You advertise products that are no longer in stock.
- Your basket is abandoned at the moment the delivery charge appears.
What changes
A margin that survives by wilaya
Charges calculated by zone and weight, which stops the silent loss on distant shipments.
Numbers that match the till
Measured on orders delivered and paid for, not orders placed, which overstate everything.
A checkout that does not surprise
Charges and lead times stated early, because late discovery is the leading cause of abandonment.
What you get
A real delivery grid
By wilaya and weight, with the areas you do not serve switched off rather than endured.
Charges shown early
On the product page where possible, because a cost discovered on the last screen causes abandonment.
Tracking through to collection
Orders delivered and paid for measured separately from orders placed, the only usable figure.
Advertising tied to stock
Unavailable products drop out of campaigns, so you do not pay for orders that will be cancelled.
Self-sufficient product pages
Price, availability, estimated charges and a way to order on the page, which is often the landing page.
How we work
Establish the real numbers
Delivery cost by zone, refusal rate, return cost. Without them, no advertising decision is reliable.
Fix the grid
Charges by zone and weight, unserved areas closed, free-delivery thresholds calculated on margin.
Repair the checkout
Charges stated early, a shorter form, a messaging route kept alongside the basket.
Connect the stock
Campaigns follow real availability, which avoids paying for orders you will have to cancel.
Measure what is collected
The report covers orders delivered and paid for. Everything else is an intermediate indicator.
Is this the right fit for you?
This is for you if
- You sell physical products and already deliver.
- You know, or will measure, your refusal rate on delivery.
- You can keep stock current on whatever you promote.
This is not for you if
- You want advertising before fixing delivery charges. It will amplify the loss.
- Your stock changes with nothing reflecting it online. Cancelled orders will cost more than the budget.
- You want to judge on orders placed. We measure on orders paid for, and the number will be lower.
What we commit to
We measure on what is collected
Orders placed flatter every report. We report what was delivered and paid for, even when it looks worse.
No advertising on an unavailable product
Paying for an order that will be cancelled costs twice: the budget and the customer’s disappointment.
Logistics before budget
We correct the delivery grid before raising the spend, because the reverse amplifies a loss.
How do you sell online in Algeria?
Delivery is the first driver of profitability, ahead of the product and ahead of the advertising. A single national rate loses money on distant shipments and makes the shop needlessly expensive for nearby customers. A grid by zone takes longer to prepare and pays from the first week.
Cash on delivery brings a refusal rate that should be measured rather than absorbed. Telephone confirmation, returns, the round trip: those costs exist, they concentrate on certain areas and certain baskets, and knowing them lets you decide where to deliver and at what price.
Finally, most visitors arrive straight onto a product page from a social platform. That page therefore has to stand alone: price, availability, estimated charges and a way to order. A page forcing someone to navigate elsewhere loses a buyer who was ready.
Frequently asked questions
Should we wait for card payment before launching?
No. Cash on delivery remains how the majority buys. Open with it, and add the card when your bank application succeeds.
How do we reduce refusals on delivery?
Telephone confirmation before dispatch, charges stated clearly up front, and realistic lead times. Most refusals come from a surprise, not a change of mind.
Should we offer free delivery?
Only above a threshold calculated on your real margin by zone. Uniform free delivery is the fastest way to sell at a loss on distant wilayas.
Which indicator should we track?
Cost per order delivered and paid for. Orders placed flatter the reports and lead to increasing a budget that was losing money.
Do we need a website or are social platforms enough?
Social is enough to start and becomes a limit as volume rises: orders copied by hand, unsynchronised stock, no customer data. That is the moment to move.
What about out-of-stock products?
Remove them from campaigns automatically. It is a simple technical setting that avoids paying for orders you will have to cancel.
How to start
Send us your current delivery grid, your refusal rate if you know it, and your catalogue.
We come back with what you actually lose by zone, what needs fixing in the checkout, and the measurement on collected revenue without which advertising is judged blind.
What we have written on this subject
Retail and e-commerce: an order is not a sale
What you bank is not what you sold, but what was accepted at the door. Everything else follows from that.From order to parcel: the actions at the packing table
Between an order arriving and a parcel handed to the courier are twenty minutes nobody describes. They decide the rest.E-commerce: what you are shown is the shopfront, what you are buying is the back office
Every demonstration shows the shop. All the cost and all the risk sit behind it, in the part nobody draws.Running an online shop: the day, the parcel, the return
A shop is chosen once and run every day. The second job is the one that decides whether the first was worth doing.Online payment once it is live: reconciliation, refunds, disputes
Getting accredited takes a few weeks. Running the payments every day is the work nobody describes to you before the contract is signed.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- We measure on what is collected
- No advertising on an unavailable product
- Logistics before budget