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Expert retainer

Expert

For businesses that also have to build the product behind the acquisition: a shop, a payment rail, an application.

Expert adds development. It is the retainer for businesses whose problem is no longer only being found, but being able to serve what they attract: an online shop to open, a payment to integrate, an application to ship.

The practical difference from Pro is not volume but kind. On Pro we work on what exists. On Expert we build what is missing — and we build it knowing exactly where the traffic will come from, which avoids the familiar outcome of a site delivered and then discovered to be incompatible with how customers actually arrive.

That combination is rare, and it is the reason this retainer exists. The usual sequence is that one agency builds a site, another is hired to send traffic to it, and nobody is responsible for the fact that the checkout asks for a delivery address half the customers cannot write. Here the same team owns both ends.

What you build belongs to you. Sources, access, documentation — all delivered, and the day you want to hand the work to someone else, you can, without negotiation. We prefer that constraint: it forces us to write code another developer can pick up.

What we usually find

  • Your campaigns send customers to a catalogue you update by hand.
  • You lose orders because you cannot accept card payment.
  • Your shop exists, but nobody in the business can change a price without calling a supplier.
  • The checkout was designed without knowing where the buyers would come from.
  • You track stock in a notebook, or in a file three people edit at once.

What changes

  • A product that keeps up with demand

    What your campaigns attract, your site can serve: catalogue, order, payment, delivery tracking.

  • Online payment accepted

    CIB and Edahabia integrated, bank application included, with cash on delivery kept for as long as your customers use it.

  • One party accountable for both ends

    No more passing blame between the agency bringing traffic and the one that built the site: it is the same team.

  • An asset you own

    The code, the access and the documentation are delivered. You can change supplier without changing product.

Pricing

Three-month minimum commitment. Longer terms are discounted per month.

What you get

  • Everything in Pro

    Multi-channel acquisition, SEO, conversion optimisation and content.

  • Web and application development

    Sites, customer portals, internal tools. Code delivered, not rented.

  • E-commerce

    Catalogue, basket, checkout, stock management and delivery tracking.

  • CIB / Edahabia integration

    Algerian online payment, including the bank application that goes with it.

  • Sources and documentation delivered

    Code, access and operating documentation handed over at every delivery, not at the end of the contract.

How we work

  1. Joint scoping

    We define together what the product must do, and where its users will come from. Both questions are handled at the same time, not one after the other.

  2. Designs and sign-off

    Site structure, then designs of the buying path, approved before a line of code is written.

  3. Development in slices

    Built on a staging environment you can look at any time, delivered in usable pieces rather than all at once at the end.

  4. Bank application in parallel

    The online payment application is prepared during development, because its timeline is not ours to control.

  5. Launch and handover

    Publication, checks on real devices, then transfer of access, sources and documentation.

  6. Acquisition wired in

    Campaigns are adapted to the real product once it is live, not built on an assumption of what it would be.

Is this the right fit for you?

This is for you if

  • You sell products and want to sell them online, not just discuss them in messaging.
  • You need an internal tool that nothing on the market does exactly.
  • Your campaigns work, but your product cannot keep up.
  • You want to own what gets built rather than rent it.

This is not for you if

  • You want a website only, with no acquisition behind it. Take it as a one-off project; it will cost you less.
  • You have not yet confirmed that your products sell. Sell by hand first, build second.
  • You expect unlimited development. The monthly volume is set at the start; beyond it, work is quoted.
  • What you actually need first is internal IT — workstations, network, backups. That is Premier.

Comparing the four offers

StarterProExpertPremier
Facebook AdsIncludedIncludedIncludedIncluded
Instagram AdsIncludedIncludedIncludedIncluded
Google AdsIncludedIncludedIncludedIncluded
Local SEO & Google Business ProfileIncludedIncludedIncludedIncluded
Analytics & ReportingIncludedIncludedIncludedIncluded
Access to the professional dashboardIncludedIncludedIncludedIncluded
TikTok AdsNot includedIncludedIncludedIncluded
YouTube AdsNot includedIncludedIncludedIncluded
WhatsApp BusinessNot includedIncludedIncludedIncluded
SEO (Search Engine Optimization)Not includedIncludedIncludedIncluded
Conversion Rate Optimisation (CRO)Not includedIncludedIncludedIncluded
Social Media ManagementNot includedIncludedIncludedIncluded
LinkedIn AdsNot includedNot includedIncludedIncluded
Snapchat AdsNot includedNot includedIncludedIncluded
E-Commerce DevelopmentNot includedNot includedIncludedIncluded
Content CreationNot includedNot includedIncludedIncluded
Content Marketing & CopywritingNot includedNot includedIncludedIncluded
Analytics guidance and priority support (chat, email, phone — business hours)Not includedNot includedIncludedIncluded
B2B Field ProspectingNot includedNot includedNot includedIncluded
Bulk SMSNot includedNot includedNot includedIncluded
X (Twitter) AdsNot includedNot includedNot includedIncluded
Bing AdsNot includedNot includedNot includedIncluded
Viber & Telegram AdsNot includedNot includedNot includedIncluded
Email MarketingNot includedNot includedNot includedIncluded
Online Reputation ManagementNot includedNot includedNot includedIncluded
AI chatbots & virtual assistantsNot includedNot includedNot includedIncluded
AEO (AI engines)Not includedNot includedNot includedIncluded
Dedicated senior account manager (one-to-one consulting, direct line)Not includedNot includedNot includedIncluded
  1. Starter

  2. Pro

  3. Expert

  4. Premier

What we commit to

  • The code is yours from delivery

    Sources, access and documentation handed over as we go. No private repository you would discover on the way out.

  • No proprietary lock-in

    We do not build on a foundation only we could maintain. Another developer has to be able to take over.

  • Bank timelines are described as such

    We do not promise a schedule for what the bank controls. We tell you what depends on us and what does not.

  • Out-of-scope work is quoted first

    Development beyond the agreed monthly volume is quoted and accepted in writing before it starts, never discovered on an invoice.

Online payment in Algeria, in practice

Accepting a CIB or Edahabia card is not only a technical integration: it is an application to your bank, on a timeline we do not control. We prepare the file and do the integration, but we will not promise a schedule the bank owns.

Many Algerian retailers still run on cash on delivery, and that is often the right choice at the start. We build both journeys where it makes sense, rather than imposing an online payment your customers will not use yet.

Delivery is the other half of the problem, and it is usually addressed too late. Areas covered, real lead times, charges per wilaya, returns: these are product decisions that change how the checkout is designed, not settings to fill in the night before launch.

Frequently asked questions

What does a six- or twelve-month commitment buy?

The monthly fee falls — 10% at six months, 20% at twelve — and, more to the point, the length unlocks deliverables that stay with you after we are gone: an e-commerce site and CIB / Edahabia payment integration at six months; at twelve, those plus complete branding, protection of your brand, IT support and a monthly audit. They are identical on all four packages, so choosing the length and choosing the level are two separate decisions.

Who owns the code?

You do, entirely, from delivery. You receive the sources and the access, and you can hand the work to anyone you like.

How long does an e-commerce site take?

It depends on the catalogue and the delivery methods. We give a firm estimate after scoping, not before — and the limiting factor is more often your content than the development.

Is development unlimited?

No. Expert covers a monthly development volume we agree at the start; beyond that it is quoted separately, and you know before it is done.

Can you take over an existing site?

Often yes. We start with a code audit and tell you honestly whether taking it over costs less than rebuilding. The answer is not always the one that suits us.

Can I edit my catalogue myself?

Yes: products, prices, photographs, stock and pages are all editable without a developer. Structural changes need a developer, ours or yours.

What if the bank refuses the application?

The site still works, with cash on delivery and bank transfer. We never build a path that only functions if online payment is approved.

How to start

Tell us what you sell, how many product lines, and how your customers order today. If a site already exists, send us its address and an access.

We come back with a scope: what needs building, in what order, what can wait, and what the bank application will require from your side. The quote comes after that scope, never before it.

What we have written on this subject

Let us talk about your project

A free audit, no commitment: we look at your online presence and tell you what is holding it back.

  • The code is yours from delivery
  • No proprietary lock-in
  • Bank timelines are described as such

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