Algeria AgencyDigital marketing
Online paid advertising (PPC)
Buying attention where your customers already are, knowing what each enquiry costs — and stopping what does not pay.
Paid advertising does one thing: it buys attention immediately. That is its strength and its limit. It produces results in the first week, and it stops dead the day you stop paying. Any strategy resting on it alone is a rental, not an asset.
What decides whether it pays is almost never the creativity of the ad. It is the targeting, the landing page, and measuring properly what happens after the click. An agency that only talks about visuals and reach is avoiding the three questions that matter.
We work on your accounts, never on ours. You keep the history, the audiences and the data — the most valuable thing you own after a year, and precisely what an agency hosting your campaigns on its own account takes away when it leaves.
Finally, we are willing to recommend stopping. A channel that costs more than it returns should be cut, not optimised indefinitely. Saying so loses us managed budget; not saying it loses you money, which is worse for everyone.
What we usually find
- You "boost" posts without knowing which one produced a sale.
- Your cost per click is fine, and you sign nothing.
- Your campaigns have run for a year and not one has ever been switched off.
- Your ad account belongs to an agency, not to your business.
What changes
A known cost per enquiry
You know what an enquiry costs on each platform, which makes the budget question decidable rather than instinctive.
Campaigns that get stopped
What does not pay is cut, with the reason written down. It is the most profitable lever and the least practised.
A history that belongs to you
Audiences, conversions and learning stay on your account, and keep their value if you change supplier.
Explore
Facebook Ads
The broadest platform in Algeria and the cheapest to enter — provided the targeting goes beyond "Algeria, 18-65".Instagram Ads
The visual channel: effective when the product can be seen, and when you have something better to show than a catalogue photograph.Google Ads
The one channel where you buy intent that already exists: someone is searching for exactly what you sell, at the moment they need it.YouTube Ads
The explaining channel: for when your product has to be understood before it can be bought, and you have something to film.TikTok Ads
The cheapest attention in the Algerian market, provided you accept a format that does not look like advertising.Snapchat Ads
A supplementary channel, not a starting one: useful for reaching a young audience already saturated elsewhere, while the cost is still low.LinkedIn Ads
The only channel that targets a job title and a sector rather than an interest — expensive per click, justified when a customer is worth a lot.X (Twitter) Ads
The smallest Algerian audience of our nine platforms, and the most concentrated: commentary, news and professional circles.Bing Ads
Little volume, an often lower cost per click, and campaigns that import from Google in a matter of minutes.
What you get
Conversion tracking first
Installed and verified before the first spend. Without it, all optimisation is opinion.
An argued platform choice
We tell you why that one, and what the others would cost in your sector.
A clean account structure
Readable campaigns separated by objective, so a number can be attributed to something.
Creative made for the campaign
Visuals and messages written for the audience being targeted, not pulled from a stock library.
Conversations measured
Messaging exchanges are counted, because in Algeria that is often where the sale happens.
A report with a decision in it
What was spent, what it returned, and what we are changing — not a table of reach.
How we work
Measurement
Conversion tracking placed and verified on your site and your messaging before any budget.
Channel choice
One or two platforms, chosen on your real audience and argued in front of you.
Learning
A first month collecting clean data, without changing strategy every week.
Optimisation
Audiences, messages, creative and timing adjusted on your numbers, one change at a time.
Decision
Scale, hold or stop, with the reason written down. Renewing with nothing changed is not an option.
Is this the right fit for you?
This is for you if
- You have an offer that sells and a page that gives a reason to act.
- You can handle the enquiries the advertising will generate.
- You accept a test budget before a growth budget.
This is not for you if
- Your landing page does not convert. Ad budget will amplify the loss.
- You want results without measurement. We do not work that way.
- Your margin cannot carry an acquisition cost. Let us check that before spending.
What we commit to
Your accounts, your history
We work with delegated access on your accounts. Nothing the campaign learns stays with us.
No spend before measurement
Conversion tracking works before the first dinar, without exception.
We recommend stopping when we should
An unprofitable channel gets cut, even when that reduces the budget we manage.
How does paid advertising work in Algeria?
Paying the platforms is the first practical obstacle: it takes a card accepted in foreign currency, and not all of them are. We settle that during setup rather than on launch day, because a blocked account costs a whole month of momentum.
Conversion happens mostly in messaging, not in a form. A campaign that only measures forms often concludes that a working channel failed. We instrument the conversations so the report tells the truth.
Finally, costs per click remain markedly lower than in Europe across most sectors, which is a genuine advantage — as long as it is not spent on audiences that are too broad. Low cost makes a mistake less visible, not less expensive.
Frequently asked questions
What budget do I need to start?
Enough for the platform to leave its learning phase, which depends on the sector and the local cost per click. We give an argued range after the audit, and we will tell you if it is out of reach.
Do you charge a percentage of budget?
No. A percentage rewards spend rather than result, and creates a reason never to recommend cutting. We charge a fixed fee.
How many platforms at once?
One or two at the start. A budget cut four ways learns four times more slowly, and none of the four escapes its learning phase.
Who writes the ads?
We do, from what you know about your customers. The best ads use the words your customers use, not the words the industry uses.
How soon are there results?
Data in the first week, reliable conclusions after three to four weeks. Any promise of immediate profitability ignores how the platforms work.
What if the channel is not profitable?
We tell you, with the cause where we know it: offer, price, page or platform. Then we cut or change, rather than renew.
How to start
Give us read access to any existing ad accounts, or simply tell us what you sell and to whom.
We come back with the platform we recommend, the reason for it, the minimum budget below which starting makes no sense, and what we would measure to judge it.
What we have written on this subject
What advertising budget to set — and how to know
There is no published rate card for Algeria. Here is what the available data actually lets you conclude.A live campaign: the moves of the first week
The budget is set and the money is going out. What to look at, what to change, and above all what not to touch yet.A budget split four ways learns nothing
Being everywhere on a small budget buys impressions and produces no knowledge. Why one properly funded channel beats four funded symbolically.Your side of it: what has to be true at your end for this level to produce anything
At this level the outcome is decided at your end more than at ours. Advertising is half an act, and you hold the other half.Advertising, social, content, reputation, conversion: five spends doing different jobs
Five very different services are sold under one name. The most useful spend is nearly always the smallest invoice.Schools and training: your year is decided in six weeks
Two enrolment windows decide twelve months. What gets worked on the rest of the time is the next window.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- Your accounts, your history
- No spend before measurement
- We recommend stopping when we should