Real Estate
You sell.
We bring
the mandates
and the buyers.
We bring mandates and serious buyers to estate agencies: listings that show the commune and the price, pages for owners thinking of selling, and an assistant that sorts enquiries so you call back in minutes. In this trade, the first agency to ring back takes the mandate.
No commitment. We reply within one working day, and we also tell you what we would refuse to do.
The terms
100%
Of the accounts and listings in your name
0
Properties published that you hold no mandate on
100%
Of listings carrying the commune and the price
0 DA
Exit fee. You leave with everything.
These four figures are written into the contract. A 6-month minimum term on our digital marketing plans (Starter has none), then cancel any month with 30 days’ notice.
What you can try for yourself
A demonstration
An estate agency and a developer in one: map search, lots in 3D and five working spaces.
An estate agency and a developer in one platform: map search, a 3D lot selector, interactive floor plans, 360° tours, an AI valuation, a voice assistant, and five working spaces — visitor, client, owner, agent and management.
See the demonstrationFictional agency, fictional data, simulated payments.
The problem
What we usually find
- You receive a hundred messages for three serious viewings.
- A prospect contacts you, you call back two days later, they have signed elsewhere.
- Your listings attract people with neither the budget nor the area.
- You do not know which listing produced your last transaction.
One transaction is worth months of advertising. What matters is therefore not how many enquiries arrive, but how many you can still deal with at six in the evening.
Where we stand
Fewer time-wasters, more viewings that happen.
Real estate has a particular economy: one transaction can be worth several months of advertising. That changes the trade-off entirely — cost per enquiry matters less than the proportion of serious ones, and a campaign producing ten qualified contacts beats one producing two hundred unusable ones.
The second factor is response time. A buyer or seller who contacts three agencies works with the first that calls back. It is not a marketing question but an organisational one, and it nonetheless decides most of the mandates that get lost.
The third is trust, in a sector where it is structurally low. A seller entrusts a substantial asset to somebody they can verify very little about. What reassures is concrete: properties actually sold, an address, identifiable people, written terms.
So our work is to filter rather than amplify: listings and pages that discourage enquiries outside the budget and outside the area, and an arrangement that gets you calling back quickly the ones that remain.
Filtering costs less than amplifying, and leaves time to call back.
The engine
The acquisition engine, in nine stages
Nine stages everywhere, and here an inversion: the aim is not to raise the number of contacts but to cut it until you can return all of them. Two markets also share one page — buyers, who are many, and mandates, which are rare and decisive — and almost nobody works the second.
Stage 00 — Measurement
Telephone, messaging, listings
Two figures only: the usable share, and the time to call back.
Cost per contact says nothing here. What decides is what proportion of enquiries match your area and your range, and how long passes before the first call back. And most of it arrives by telephone, so measurement that ignores calls describes a business that does not exist.
You do
Nothing. Approve one access request.
We do
We instrument the calls first, since that is where the trade happens.
You get
The only two figures that govern this sector, dated.
Stage 01 — Attention
Search, social, listing
Buy the seller side, which nobody is working.
Everyone competes for buyers because they are numerous and easy to reach. The mandate is rare, it is worth the whole transaction, and an owner weighing a sale does not want an agency: they want a valuation, a procedure, a timescale.
You do
Nothing. Approve the creative if you want to.
We do
We open the seller side with pages that answer their questions rather than yours.
You get
A source of mandates that does not depend on your address book.
Stage 02 — Intent
Search, pages per neighbourhood
The search is a neighbourhood, a type, a range. Never "estate agency".
A generic page captures no intention at all. The pages that work are built on the criteria people actually use, and a whole slice of demand is administrative — the public programmes generate procedural questions nobody has written down.
You do
Nothing. Tell us once which districts you do not cover.
We do
We write a page per neighbourhood and type, plus the procedural pages.
You get
Arrivals already framed by area and by price.
Stage 03 — The landing
Listings, site
A listing that discourages is a listing doing its job.
Showing the exact commune and the price turns away enquiries you would have declined after three exchanges. It is not lost traffic: it is time handed back, and time is precisely what is missing at the moment of calling.
You do
Nothing. Send us your accreditation number once.
We do
We write every listing with its filtering criteria at the top.
You get
Fewer calls, and more viewings that actually happen.
Stage 04 — Conversion
Form, WhatsApp
The form asks for area and budget, because the answer decides the order of callbacks.
Its role is not to close but to sort. Two well-chosen fields tell you who to ring in ten minutes and who can wait until tomorrow, which is the only operational question in an agency’s day.
You do
Nothing.
We do
We put them in the form and surface them at the moment of the alert.
You get
An ordered callback queue instead of a flat list.
Stage 05 — The reply
WhatsApp, messaging, telephone
Speed is the product. Everything else arrives after it.
A seller who contacts three agencies works with the first that rings back, and that decides more mandates than any campaign. The assistant acknowledges immediately, collects area, budget and timing, and hands over — it negotiates nothing and values nothing.
You do
Nothing. Ring back the sellers and buyers it has lined up.
We do
We make it answer in seconds and hand over with the file already filled in.
You get
Callbacks that start with the right information rather than with a first name.
Stage 06 — The follow-up
SMS, WhatsApp, email
Two clocks: a buyer searches for months, an owner decides in weeks.
The same messages do not serve both. A buyer wants to know what came in this week in their area; a hesitating owner wants to know what sold nearby and for how much. One list for both loses both.
You do
Nothing.
We do
We write two cadences and never mix the two lists.
You get
Buyers who stay reachable, and owners who come back at the right moment.
Stage 07 — Reputation
Listing, site, reviews
Your accreditation, your guarantee and your register are the reputation.
This is a regulated activity: accreditation from the wali, a bank guarantee deposited, a register of mandates. The public knows an accreditation can be checked, and it checks. An agency that makes those easy to find separates itself without having to boast.
You do
Nothing.
We do
We display them where people check you, and ask for reviews after a viewing.
You get
A default suspicion that stops at a page rather than at a doubt.
Stage 08 — Proof
Written terms, site
Proof is the mandate written before the viewing, not after it.
The terms, the commission, the duration, what happens if the property sells by another route. Stated beforehand it is an argument; discovered midway it is the dispute that produces the reviews the whole neighbourhood reads. And we publish only transactions you can document.
You do
Read one page a month. Make one decision.
We do
We write them plainly and place them before the viewing.
You get
Mandates signed in full knowledge, and far fewer of them broken.
What we do
What you get
Filtering listings
Price, neighbourhood and terms shown in the listing itself, to filter before contact rather than after.
Pages by neighbourhood
One page per area you genuinely cover, which captures local search and qualifies from the outset.
A short form plus messaging
Two contact routes, because a significant share of enquiries will never fill in a form.
Call tracking
Essential here: most serious contacts come by phone and appear nowhere without it.
Proof of transactions
What you have actually sold or let, presented verifiably, which weighs more than any promise.
Who arrives
Who is looking for you, and where they pass
Five arrivals, and only one of them is worth the whole transaction. It is the one most agencies do not work.
Who arrives
An owner comparing two agencies
First
Accreditation, guarantee and register page
Then
Call
Why
They are handing a significant asset to somebody they cannot otherwise check.
Who arrives
A buyer with a commune and a budget
First
A listing carrying both
Then
Callback within minutes
Why
They contact three agencies the same evening, and work with the first that answers.
Who arrives
Somebody inside a public housing programme
First
Procedural page
Then
Contact
Why
Their question is administrative before it is commercial, and nobody has written it.
Who arrives
An owner testing the market with no intention to sell
First
Valuation page
Then
Long follow-up
Why
They will decide in six months, and sign with whoever stayed useful in between.
Who arrives
An Algerian abroad selling or having a property managed
First
A page on what is handled remotely
Then
Mandate
Why
They decide from a distance on documents, and the power of attorney is their first question.
On the ground
How does the Algerian property market work in practice?
An overwhelming share of first contacts comes by phone and messaging rather than through a form. An arrangement that does not measure calls therefore describes an activity that does not exist, and regularly leads to cutting the channel that was genuinely producing viewings.
Suspicion is the sector’s default state, for reasons everybody knows. What reduces it is concrete: an address people can visit, named individuals, transactions genuinely completed, and terms stated before the viewing rather than discovered during it.
Finally, searching is very local and very concrete: a neighbourhood, a price range, a number of rooms. Pages built on those criteria capture a precise intent, whereas a generic "estate agency" page captures none.
Getting started
How we work
Define the filter
Areas, budgets and property types you genuinely want to handle, and the ones you do not.
Make the filter visible
Those criteria written into listings and pages, because an invisible filter filters nothing.
Organise the call-back
Who calls, within how long, with what context. It is the point that decides the most mandates.
Measure quality
Tracking enquiries through to viewing and transaction, not only to the click.
Adjust on quality
Channels are judged on viewings obtained, not on the volume of messages received.
The result
What changes
Fewer enquiries, better qualified
Filtering criteria on display remove out-of-budget and out-of-area contacts before they cost you time.
A faster call-back
Enquiries arrive in the right place with their context, which removes the delay that loses mandates.
Verifiable credibility
Properties sold, an address and identifiable people brought forward, in a sector where suspicion is the default.
Who this is for
Is this the right fit for you?
We work well with
- You work on properties whose commission justifies an acquisition cost.
- Somebody can call back the same day, consistently.
- You cover specific areas you can name.
We are the wrong choice if
- You want maximum contacts with no regard for quality. You will drown and nothing will close.
- Nobody can call back within two days. No advertising budget compensates for that delay.
- You have no genuinely available properties. The listings will attract and disappoint.
Questions
Frequently asked questions
Should prices appear in listings?
Yes, almost always. Price is the most effective filter: hiding it produces a volume of out-of-budget contacts that costs time without producing viewings.
How do we get mandates rather than buyers?
They are two different campaigns, with different messages and different pages. Mixing them produces volume in the wrong category, and it is a frequent mistake.
Do calls need measuring?
Here more than anywhere. Without it, a campaign making the phone ring all day looks unproductive in the reports.
Do photographs really make a difference?
Enormously, provided they are honest. A flattering photograph produces a disappointing viewing, which costs more than one fewer contact.
What call-back time should we aim for?
The shortest possible, and within the day in any case. In this trade the first agency to call back handles most of the business.
Is search work worth it?
Yes, particularly on neighbourhood searches, which are numerous and lightly contested. It is an asset that keeps producing when you switch advertising off.
Let's talk
How to start
Tell us the areas you genuinely cover, your usual price range, and how long you take to call back.
We come back with the filtering criteria to display, the neighbourhood pages we would create, and the call tracking without which none of the rest can be judged.
- We filter rather than amplify
- Call-back time is treated as a subject
- Nothing exaggerated in a listing
