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Industries

The sectors we know

Twenty sectors, with what actually differs from one trade to another in Algeria.

The principles of digital marketing are the same everywhere; what changes is the detail that decides the result. A law firm’s buying cycle has nothing in common with a fast-food outlet’s, and a travel agency campaign is run to the rhythm of seasons and school holidays.

These pages set out what is specific to each sector: where your customers actually are, what they search for, when, and what makes campaigns fail in that particular trade.

Each is written the same way: what we see most often, what changes when it is fixed, who it is not for, and what we commit to. The last of those is missing almost everywhere, and it is what lets you hold us to something.

If your activity is not listed, that does not mean we cannot serve it — only that we have not written the page. Tell us what you do and we will answer specifically.

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Frequently asked questions

Do you work with direct competitors?

Not in the same city and the same trade at the same time. Serving two direct competitors would mean optimising against ourselves.

Do I have to be in one of these sectors?

No. The list reflects where we have most experience, not a condition of entry.

What genuinely differs from one sector to another?

The decision cycle, the channel people contact you through, and what blocks a sale. The tools themselves are far more alike than is usually claimed.

Do these pages replace a diagnosis?

No. They describe what is common in a trade; your situation may not match, and that is what the audit exists to check.

Are some sectors more constrained than others?

Yes. Healthcare, banking, insurance and regulated professions limit what may be advertised, and those pages start by saying so rather than discovering it midway.

What we have written on this subject

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