Services
Everything we do
Four areas — artificial intelligence, development, IT infrastructure, digital marketing — and sixty-five services you can take together or on their own.
We cover four areas because they hold each other up. An ad campaign sending traffic to a slow site returns nothing; a beautiful site nobody can find returns nothing either; and neither survives infrastructure that fails every other week.
That does not mean you should give us all of it. Most of our clients take only part, and many work alongside other suppliers. We document what we do so that stays possible, and we are happy to share a project with someone else when that is the better arrangement for you.
The value of having all four under one roof is not commercial, it is diagnostic. When a campaign stops converting, the cause might be a slow page, a mail server putting your replies in spam, or simply an offer that no longer sells. An agency that only sees a third of the problem will always conclude that you need more advertising budget.
If you do not know where to start, the free audit exists for exactly that: it looks at the whole and tells you what is most expensive to leave alone. Often that turns out to be a cheaper service than the one you came to buy.
What we usually find
- You have three suppliers, and each explains that the problem lies with the other two.
- You were sold a website, then advertising, and the two were designed separately.
- You know something is wrong somewhere, without knowing which trade it belongs to.
- Every new supplier starts the survey again from zero, and you pay for it again.
What changes
A diagnosis that crosses trades
The cause of a commercial problem is looked for wherever it can be, not only inside the discipline of whoever you happened to call.
One person to ask
No coordination for you to do between three companies that do not talk to each other and do not share priorities.
Decisions written down
What we do is documented, which is what lets you continue the work elsewhere without starting from a blank page.
Explore
Artificial Intelligence
Assistants, document extraction and automation built on your own data — with a written boundary and a hand-off to a person.Software & Web Development
Sites, shops, applications and internal tools — built to be maintained, not merely delivered, and handed over with their sources.Digital Marketing
Advertising, search, content, reputation, conversion and brand identity — thirty-four services, one logic: knowing what a customer costs.IT Consulting & Support
Network, servers, backups, telephony, cameras and security — the things that have to work every day, and are only noticed when they fail.
Is this the right fit for you?
This is for you if
- You want someone able to say "that is not your problem".
- You are taking only part of it, and you want that part to fit the rest.
- You prefer an argued opinion to a quote that says yes to everything.
This is not for you if
- You are looking for the lowest price on one isolated task. A freelancer will be cheaper, and sometimes that is the right call.
- You want us to execute a specification without discussing it. We will discuss it.
- You need a narrow specialism — heavy film production, a law firm. We will point you elsewhere.
What we commit to
Every service stands alone
The monthly retainers group them because that is often more effective, never because it is required.
What we do is documented
Access, configuration and decisions are written down, so that you or another supplier can pick the work up without us.
We say when it is not us
There are requests we do not serve well, and saying so costs less than a badly aimed project.
Frequently asked questions
Do I have to take several services at once?
No. Each service stands alone. The monthly retainers group them because that is often more effective, not because it is required.
Will you work with our existing suppliers?
Yes, regularly. We only ask that responsibilities are clear on both sides, so a failure does not turn into an argument.
Do you take one-off work?
Yes. An audit, a rebuild, a network installation — all of that happens outside a retainer, with no minimum term.
Which service should I start with?
Almost always measurement, because it costs little and changes the answer to every other question. After that it depends on where you are losing the most money, which is what the free audit settles.
Are your teams in-house?
Mostly, yes. A few highly specialised services go through partners we name to you, and we stay accountable to you for the result.
Which languages do you work in?
French, Arabic and English, in production as well as in meetings. Content aimed at an Algerian audience is written, not machine-translated — the difference shows, and it ranks.
How to start
If you know what you are looking for, go straight to the service: every page says what it covers, what it does not, and when it is the wrong purchase.
If you do not, ask for the free audit. We look at the whole and come back with the order in which we would deal with things in your position — including when the answer is "change nothing for now".
What we have written on this subject
Measuring darija transcription: the protocol, and the figure we do not publish
Nobody publishes an error rate for Algerian darija, us included. Here is the protocol that would produce one, and what to know before reading it.The national AI strategy, translated for a small business
A strategy sets a direction; it imposes nothing on a business. Where it stands on 6 September 2026, what concerns you, and what already obliges you.Arabic, French, darija: which language to answer in, and to whom
The language of a message is not always the language of the expected answer. The rule is decided per channel, written on one page, and held to.Running a model on your own machine: the three numbers that decide
The number in a model’s name does not say whether it will fit. Three others do, and they are worked out before buying anything.Training a model: the three cases where it is worth it
Training changes the shape of answers, almost never their content. What you must supply, and the three cases where it is the right tool.RAG without the jargon: what an assistant on your documents still invents
Connecting a model to your documents does not make it honest. It changes what it invents, and moves the problem to what you give it to read.Agent, chatbot, automation: three things, one name
Three different products are sold under the same word. They fail differently, and the question that separates them is: who starts it, and who decides?Your first AI invoice: the lines that were not in the calculation
The estimate said one amount and the invoice says another. The gap is almost never an error: it is six lines nobody counted.The cost of a call, minute by minute
Four meters run during a voice call and none of them counts the same thing. Confusing them gives an estimate wrong by a factor, not by a margin.Two quotes for the same chatbot: what actually moves the price
Two suppliers price the same need at one and at five. The gap almost never comes from technology: it comes from five scope decisions.AI in logistics: the list of abnormal parcels, before the customer calls
A network learns about its incidents by telephone. The parcel in trouble is the one that produced no event, and that is exactly what tracking cannot see.AI in food production: from the printed lot to the question asked on a Thursday
The lot number is printed, and nobody knows where it went. Traceability is not settled at printing, it is settled at packing.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- Every service stands alone
- What we do is documented
- We say when it is not us