Algeria AgencyOnline reputation
Online public relations
Being mentioned where it counts: online press, trade publications and local voices — without buying articles or promising coverage.
Public relations is about getting other people to talk about you. It is harder than advertising, and it is more convincing: a reader grants an independent mention a credibility no budget buys.
The usual misunderstanding is believing it can be bought. A paid article without disclosure is advertorial, and it gets spotted; it costs a lot and produces little, because the reader immediately adjusts how much credit to give it. We do not work that way and we say so beforehand.
What works is slower: having something worth telling, offering it to the right people, in a form that saves them time, and accepting that most will not reply. Response rates are low everywhere and that needs knowing before starting.
So we would rather state probabilities than results. We will tell you how many pitches it takes to earn a mention in your sector, based on what we observe, and you decide whether the arithmetic suits you.
What we usually find
- Nobody ever talks about you outside your own page.
- You paid for an article and it produced nothing.
- You do interesting things and you do not know who to tell.
- Your competitors are quoted in articles you should be in.
What changes
Borrowed credibility
An independent mention convinces more than an advertisement, because you are not the one saying it.
A lasting signal
An article or a quote stays readable for years, and feeds what appears when somebody searches your name.
Material to reuse
A mention earned then serves on your website, in your proposals and in your tender responses.
What you get
Finding the angle
What in your business genuinely deserves telling: a figure, a first, a reasoned point of view.
A relevant contact list
The publications and people who actually cover your subject, not a generic bought list.
Personalised pitches
One short pitch per recipient, adapted to what they publish, because mass sending produces nothing.
Publication-ready material
Photographs, figures and quotes available, which markedly raises the chance of being picked up.
Interview preparation
What you can say, what to avoid, and how to answer the difficult question.
Tracking coverage
What was published, what it produced, and what stays readable over time.
How we work
Look for what is tellable
An interview to find what has genuine news value, rather than what you would like to announce.
Build the list
The publications and writers who actually cover your subject, verified one by one.
Pitch
Individual, brief pitches with the material ready, without insistent follow-up.
Support
Answering requests, preparing you for interview, supplying quickly whatever is asked for.
Use it
What gets published is carried onto your site and into your materials, where it keeps working.
Is this the right fit for you?
This is for you if
- You have something genuinely new or measurable to tell.
- Somebody in the business can answer an interview request quickly.
- You accept a low response rate and an uncertain timeline.
This is not for you if
- You want to buy articles. We do not do that, and the effect is weak anyway.
- You have nothing to announce beyond your existence. There is no angle.
- You need results this quarter. Take advertising; public relations cannot be scheduled that way.
What we commit to
No bought articles
We do not pay for coverage presented as editorial. It is visible, and it devalues everything else.
No promise of coverage
We give you an observed response rate and a number of pitches, never a guarantee of publication.
Nothing exaggerated in a pitch
An inflated figure gets checked and burns a contact for every announcement you make afterwards.
Public relations in the Algerian landscape
The online media landscape is concentrated and newsrooms are small, which has two consequences. A well-targeted pitch has a genuine chance of being read by the right person, which is rare elsewhere. But a badly targeted one burns a contact lastingly, because the number of relevant contacts is limited.
The line between editorial and paid content is sometimes blurred, and many businesses are used to buying articles. That creates an opportunity for those who do not: a genuinely earned mention stands out, and attentive readers recognise it as such.
Finally, the most influential voices are not always media outlets. A trade publication, a professional group, or a recognised practitioner in a field can carry more weight than a general article, and they are often more reachable.
Frequently asked questions
Can you guarantee publication?
No. We guarantee the work: an angle, a list, personalised pitches and follow-up. The decision to publish belongs to an editor, and nobody honest controls it.
Can we pay for an article?
It exists, and we do not do it. Paid content has to be identified as such, and a reader who discovers otherwise withdraws trust from the business more than from the outlet.
How long before coverage?
Variable and not schedulable. We work in waves and give you an observed order of magnitude, without making it a commitment.
Do we need a press release?
Less often than people think. A short, personalised pitch works better than a release sent to a hundred addresses, which is usually ignored.
What if we have nothing to announce?
That is often the case, and it is a valid answer. We will say so rather than send empty pitches that damage your name with the contacts that matter.
Do bloggers and creators count?
Often more than a general outlet, depending on the sector. We treat them as editorial contacts, which is different from a paid advertising partnership.
How to start
Tell us what you have done in the last six months that is genuinely new, measurable or unusual.
We come back with what is tellable, who we would offer it to, and the number of pitches to expect in order to earn coverage in your sector.
What we have written on this subject
Public relations: getting somebody else to say it
This whole pillar deals with what is already said about you. This page deals with the reverse: obtaining a third-party mention, and at what price.Being reachable: what happens when somebody finally wants to quote you
The useful work in press relations is not pitching, it is readiness. The file that has to exist, the five contacts, and the hour that decides.The week of an incident: what to do hour by hour
An incident is handled in time, not by channel. The first hour, the holding line, the third day, and what actually changes afterwards.Comments and crisis: the first hour decides
Past a certain threshold the ordinary method becomes harmful. What matters then is one voice, one place, and three sentences written quickly.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- No bought articles
- No promise of coverage
- Nothing exaggerated in a pitch