Algeria AgencyConversion
Landing page optimisation
The page your paid traffic arrives on: one promise, one action, and nothing else to distract from it.
A landing page is the page that receives a paid click. Its success is judged on one thing: the proportion of visitors who take the intended action. Anything that does not serve that action harms it, including the elements added out of habit.
The most expensive and most widespread mistake is sending advertising to the home page. A home page speaks to everybody and answers nobody precisely; a visitor arriving on a specific promise cannot find it and leaves. It is often the first correction, and it produces immediately.
The second is continuity. The ad copy and the page headline have to say the same thing: a visitor who clicked on an offer and lands on a general statement doubts they are in the right place, and doubt costs more than boredom.
The rest is methodical work: the promise at the top, the proof immediately after, objections handled, one action repeated, a form reduced to the strict minimum, and a page that renders fast on a modest phone.
What we usually find
- Your advertising sends everybody to the home page.
- Your page headline does not say what your ad says.
- Your page offers five different actions and the visitor takes none of them.
- Your form asks for information you do not need yet.
What changes
A lower cost per enquiry
The same paid click produces more, which mechanically improves the profitability of your campaigns.
Continuity from ad to page
The visitor finds exactly what they clicked on, which removes the main cause of immediate departure.
A reusable template
A page that works becomes the basis for the next ones, which speeds up every new campaign.
What you get
One page per offer
One promise and one action, rather than a home page expected to serve every campaign.
Continuity with the ad
The headline picks up the ad’s promise, word for word where possible.
A reduced form
Only what you need in order to call back. Every extra field costs enquiries.
Objections handled
Price, lead time, guarantee and area served answered on the page rather than over the phone.
A messaging route
A path to messaging beside the form, because a significant share of the audience prefers to write.
Mobile performance
Tested on a modest device and a real connection, because that is where the page is actually read.
How we work
Align with the campaign
Which ad brings whom, with what promise — the page is built from that.
Write the page
Promise, proof, objections, action. In that order, with nothing to distract.
Cut the form
Every field justified or removed, with a messaging route alongside.
Check on mobile
Tested on a real phone and a degraded connection before spending a dinar of advertising on it.
Measure and correct
Conversion rate tracked from day one, corrections ordered by what they cost.
Is this the right fit for you?
This is for you if
- You pay for traffic and want it to produce more.
- You have a specific offer to put forward.
- You accept a page offering only one action.
This is not for you if
- You want the page to present your whole company. That is not a landing page.
- You have no campaign running or planned. The page will have no traffic.
- You cannot call back the enquiries generated. The page will work and you will lose the contacts.
What we commit to
One action per page
We will refuse to add a second request. A page offering two things gets markedly less than one.
Tested on a real phone before any spend
We do not send paid traffic to a page whose speed has not been verified under real conditions.
Messaging is not removed
We keep a route to conversation even when a form exists, because the audience often prefers it.
What a landing page has to accept here
Traffic arrives heavily from inside a social app’s built-in browser, which is a different technical context: some elements do not behave there as they do in a normal browser, and a page tested only on a desktop can break silently. It is a verification in its own right.
The form is not the only route, and treating it as though it were loses real enquiries. A messaging button beside the form captures visitors who would never have filled in nine fields, and those enquiries measure just as well provided they are instrumented.
Finally, showing the price weighs more here than elsewhere. In a market where many pages give none, a range stated plainly stands out immediately and filters out enquiries beyond the budget, which improves quality as much as volume.
Frequently asked questions
Do we need a page per campaign?
Ideally one per promise. Two campaigns saying the same thing can share a page; two different offers should never land in the same place.
How many fields in a form?
The minimum needed to call the person back: usually a name and a contact route. Everything else is asked during the call, not before.
Should we show the price?
Usually yes, at least a range. It filters out enquiries beyond the budget and lends credibility to the rest, which improves the quality of contacts.
Can we use our home page?
You can, and it is almost always the cause of a poor conversion rate. A home page speaks to everybody; a campaign speaks to somebody specific.
Who builds the page?
We do, on your own site where possible rather than on an external tool. A page hosted elsewhere helps neither your search performance nor your independence.
How long does one take?
Not long, if the offer and the content are clear. The limiting factor is almost always deciding what the page should promise, not building it.
How to start
Send us the ad you are running and the link to the page it sends visitors to.
We come back with the gap between the two, what we would change on the page, and the effect we expect on your cost per enquiry.
What we have written on this subject
Landing page: the same sentence as the ad
The page’s first line has to repeat the ad’s promise word for word. It is the biggest leak and the cheapest one to repair.Your campaign pages: the ones still running without you
Nobody decides to have eleven campaign pages: they accumulate. How to find yours, retire the ones that now lie, and keep the addresses.A live campaign: the moves of the first week
The budget is set and the money is going out. What to look at, what to change, and above all what not to touch yet.Why your website is slow — and what it costs you
Site speed is not measured on your desktop, and that is where the whole misunderstanding starts.UI/UX: an interface is judged on a task completed
Not on how it looks. Name the five things people come to do, watch five people do them, and fix what blocks them.Repairing an interface without rebuilding it: where to start
A redesign is the most expensive answer and rarely the right one. How to find the layer the fault is actually in, and fix it there.
Let us talk about your project
A free audit, no commitment: we look at your online presence and tell you what is holding it back.
- One action per page
- Tested on a real phone before any spend
- Messaging is not removed