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Disclaimer

Disclaimer

The scope and the limits of what is published on this site.

The content of this site — service pages, blog articles, guides — is published for information. It is not legal, tax or financial advice, and does not replace a qualified professional’s opinion on your particular situation.

That distinction is not a stylistic precaution. A page explaining a procedure describes the general case; your case may contain a particularity that changes the answer, and only an analysis of your situation can reveal it.

Accuracy and currency

We check what we publish, but the field moves quickly: advertising platform rules, prices and banking conditions change without notice. An article that was accurate when published may not be a few months later.

Articles carry their publication date. Check it before relying on a figure or a procedure.

Results and examples

Examples and orders of magnitude are illustrative. They are neither a promise nor a forecast of results for your business.

Any past performance described on this site relates to a specific context — a sector, a budget, a period — and does not transfer mechanically.

Links and named brands

Links to third-party sites are provided for convenience; we exercise no control over their content and accept no responsibility for it.

Platform and brand names mentioned belong to their respective owners. Mentioning them implies neither a partnership nor their endorsement.

Regulated sectors

Some pages on this site concern activities whose communication is regulated — healthcare, banking, insurance, regulated professions. What is described there remains subject to the rules applying to your activity, which prevail in every case.

We check that framework with each client before producing anything, but the compliance of what is published in your name remains your responsibility and, where applicable, your adviser’s.

Availability and changes to the site

This site may be modified, reorganised or temporarily unavailable without notice. A page address may change, and content may be withdrawn when it is no longer accurate.

We keep articles rather than deleting them as they age, and date them. Out-of-date but dated information is more useful than a page that has vanished, provided the date is read.

We measure how this site is used with Google Analytics, to learn which pages actually help. You can stop that measurement at any time from the footer. Cookie policy