Demonstration sign-in
Who are you today?
Six fictional characters have an account at IBRA. Pick one and you are in their space in one click, with no password — and you can switch at any time from the roles button at the foot of the screen.
The house
The people who design, sew, sell and run it.
Management
Selma Hadj-Ali
Founder and creative director
Fictional character
What you will see
The house dashboard: sales by channel, stock, the order confirmation queue, lives, resellers and team access.
Workshop
Karim Meziane
Workshop manager
Fictional character
What you will see
The production plan, tech packs, fabrics, purchasing and every work order in the Baba Ali workshop.
Sales advisor
Amina Rahmani
Sales advisor, Didouche boutique
Fictional character
What you will see
The Didouche boutique till: counter sales, stock across the four boutiques, pick-ups, transfers and the day’s close.
Customers and partners
The people who buy, resell and spread the word.
Client
Yasmine Ould-Kaci
Fictional character
What you will see
Her account: orders and tracking, returns, saved sizes, try-ons, wishlist, loyalty and gift cards.
Influencer
Imane Larbi
Content creator, Oran
Fictional character
What you will see
Her influencer dashboard: links and codes, the sales credited to her and her payouts.
Reseller
Mourad Saïdi
Reseller — Maison Saïdi, Tlemcen
Fictional character
What you will see
The reseller space for Maison Saïdi: the wholesale catalogue, size packs, pre-orders and credit.
Continue as a visitor
No account: the shop, the collections, the lives and the stylist, as a customer discovering the label.
Or take the guided tour: it walks through all six spaces in two minutes.
No password is asked for, and nothing you do here leaves this demonstration.