Both sides of the search box
On the left, what a customer gets. On the right, what the shop learns. The same query, at the same moment.
Exact match
What a catalogue does with no engine
Availability
A term in the score, never a filter
The refusal
Three silences you can tell apart
Customer side
Exact-match search
What a catalogue does with no engine: the word, exactly as typed, inside the printed label.
The engine
44 references read of 1 240
The journal of searches that found nothing
This is the first deliverable, before a single line of engine. It reads in half an hour, and only one of its four families is repaired with code.
7.7% of searches find nothing
412 of 5 380 searches, over three months
Typing mistakes
154
154 searches
The engine can repair it
The only group that belongs to the engine. It is also the fastest fix to pay for itself.
Examples
- dijoncteur
- betonniere
- meuleuze
- tornevis
A language other than the catalogue
111
111 searches
A range or catalogue decision
Your customers search in the language they speak, not the one on your labels.
Examples
- مطرقة
- chakouch
- slek kahrba
- صباغة
Products you do not sell
83
83 searches
A range or catalogue decision
Free, dated commercial information: the demand you are not serving.
Examples
- groupe electrogene
- chauffe-eau
- climatiseur
Sold under another name
64
64 searches
A range or catalogue decision
You have it on the shelf. The name the customer uses is written nowhere.
Examples
- disqueuse
- fil electrique
- anti moisissure
Recommendations that know when to stay quiet
On a history that is too thin, “customers also bought” pairs articles at random and presents the randomness as advice. Drag the slider.
What the shop would suggest
Colle PVC 250 g
- seen {n} times
- seen 31 times
- {rate} of all orders
- 9.1% of all orders
- {rate} of the orders containing the starting article
- 81.6% of the orders containing the starting article
What we deliver
The list before the engine
The first deliverable is your journal of searches that found nothing, ordered by volume, with what each group was expecting. It is read before any development, and it often says that part of the work is not ours.
We do not put recommendations live off a few dozen orders, and we do not install an engine on a catalogue whose product records are empty. Filling the records pays better.